By far the most widely used user data collection tool available, Google Analytics is widely supported, powerful, and practically a standard implementation on the majority of websites. With native integration for Google’s advertising platforms and a powerful API that allows it to be linked up with many other platforms, if you don’t already have GA […]

Welcome to 2019 everyone! We kick off the new year with a greater emphasis on revenue over rankings. There are several metrics we use to improve revenue, but one of the most important is still speed. It’s a greatly underestimated metric that affects so many elements of your site. What I learned 2019 should be […]

This is the final show for the year and what a year it has been. Our learnings and expertise has helped shift our focus away from SEO and towards a revenue model for retail clients. Our ad spend returns with the new model have been crazy, and we’re looking for a few new clients in […]

Google Ads A.I. products have been steadily rolling out these past few months and the results are impressive, with conversion rates often returning around a five-fold increase. But there’s a catch. What I learned Google A.I. advertising will assist our revenue targets Conversion rates have defied expectations The catch is that the site needs good […]

We’ve finally completed the move to our swanky new office but the transition doesn’t end with moving furniture and computers. It’s very important if you undertake a business move that you ensure all previous listings of your address are updated and understand that Google may have different addresses across several databases. What I learned Change […]

A lifetime ago, long before I embarked on a career in the Internet era, I used to sell newspaper advertising. While continuing with my office clean out I discovered an old ad that I wrote, which incidentally won an award. Breaking down the ad today reminds me that the basics of advertising haven’t changed, only […]

An article was brought to my attention this week concerning the author’s opinion on where you should be spending your marketing dollars. I thought many of his viewpoints were a little off target and ignored many of the brand building principals we successfully employ. What I learned There’s more to marketing than Facebook and Instagram […]

I’ve been having a trip down memory lane during a recent office cleanout, finding a beginner’s guide to the Internet I created that shows how much the landscape has changed and one thing that you should still rely on. What I learned How drastically Internet usage has changed, including the user base We have less […]

One of the most powerful features on Facebook’s advertising platform is the ability to connect your ecommerce store and sell your products directly to your Facebook/Instagram audiences. Once you have set up your catalogue and uploaded your products you are ready to start advertising your products on Facebook and Instagram using the wide range of […]

We are changing our approach to eCommerce clients from now on, with a direct approach of boosting revenue and not trying to satisfy Google. The measure of any eCommerce business owner is the bottom line, so that’s what we’re here to do with a recent client’s experience as a perfect example. What I learned Revenue […]