Coronavirus, COVID-19, is sweeping the globe and upsetting markets not seen since the GFC. Unlike the GFC though, supply chain issues and the perceived dangers of congregating in crowds are fuelling this panic. Can your online business take advantage of that? What I learned The world has gone mad Why it’s a “supply chain virus” […]

What’s better for your revenue return? Organic or paid traffic? It’s an ongoing discussion and one I had again this week. Paid converts better and page one on mobile isn’t what it used to be. What I learned Does organic traffic have any value? Organic #1 on mobile is page 2 Why paid converts higher […]

Ended up researching search data on shoes for some unknown reason this week. Don’t ask me why. It threw up some interesting data that stirred up opinions when I posted it on LinkedIn. As humans we often go with our gut and don’t believe what we’re seeing. This was a perfect example. What I learned […]

Preparing for my 12th Retail Global workshop on the Gold Coast, May 27-29. I’ll be basing it on my upcoming book “Get Stuff, Google – Increasing Sales Before Traffic” which is a must for any eCommerce retailers looking to put sales growth before the whims of Google. What I learned Are you looking for traffic […]

Following up on a story from a couple of weeks ago where a client damaged their ad campaigns by following advice from Google. A simple reverse of those elements has seen us claw back returns but it goes to show that you shouldn’t be reliant on their ad revenue. What I learned Going against Google’s […]

You’re missing out if you don’t buy your brand. I’ve advocated that for a while, but I was reminded of it again this week while searching for a battery via Battery World and didn’t see any brand ads. Ads make speed to purchase simple as opposed to trawling through your site. You may be missing […]

Another Aussie retailer is hitting the skids, adding to the many others over the past year alone. While Jeanswest isn’t unique in its problems, a quick analysis of their website shows the same failures as many others I’ve investigated. The crux of the problem is always the same, treating your online presence as a marketing […]

Exciting times as I’ve settled on early April for my book launch. Further details to follow. Do you know how much you are spending on Google and why you’re spending it? Nope? Not many do. We’re big believers in spending money on ads, but we expect a certain return for that investment. Being a Google […]

Well it’s been three years in the making, but I’ve finally put the finishing touches on my new book “Get Stuffed Google”. If you’d like to be notified about its release date then you can email me at [email protected], and I’ll be sure to add you to the list. It will highlight the importance of […]

Welcome back and welcome to 2020 everyone! Hope you all had a great Christmas and New Year. We debated late last year what impact Black Friday sales would have on pre-Christmas sales and whether Boxing Day would display similar bumper results. The data supports our suspicions. What I learned A lot of Black Friday money […]

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