Hey Rankers! Search engine optimisation is nothing more than a poor acronym. Imagine all those hours and precious dollars you’ve spent trying to optimise for a search engine, but do you really know what that search engine wants? You need to optimise for shoppers, and shoppers want to see products, not articles. What I learned […]

Welcome back Rankers! We’ve got a client who had their first big uptick during the lockdown of 2020, before we came onboard. We got some steady growth before hitting a wall and we couldn’t work out why. Turns out that the problems were more than just tech-based. Your business relies on many factors; get that […]

Transcript Hey, welcome back Rankers, how you going? Wasn’t going to do a show this week, but there’s emails going out from Google to a lot of people who advertise. And Google’s saying that, by the way, these ads accounts or these campaigns, we’re going to switch them to our data attribution model on the […]

I had a dig into the market this week to see if there is as much negativity as the press would like us to believe. Google Trends is perfect for this exercise, allowing us to see highs and lows of products and industries over given periods. Think outside the box with it and you might […]

Hey Rankers! Apologies for my scattered videos at the moment. Too busy making money for our clients. Wanted to talk to you about one of our long-term clients, Rapid Test Systems, which has taken a hit. In light of recent events we’re not going to chase rankings for Rapid Test, rather double-down on their brand. […]

All your efforts should be directed at your shoppers. Content marketing to improve SEO is a complete waste of time and resources. You’ll end up attracting heaps of traffic that are seeking information, not products to purchase. This will kill your organic ECR. Everything you add to your site should be in the best interests […]

All your efforts should be directed at your shoppers. Content marketing to improve SEO is a complete waste of time and resources. You’ll end up attracting heaps of traffic that are seeking information, not products to purchase. This will kill your organic ECR. Everything you add to your site should be in the best interests […]

Sometimes you can be so close to your website that you don’t see flaws. That was the case this week when I was speaking to someone who swore they had search on mobile. It was in the hamburger menu. That means you have to search for search. See the problem? Little frustrations will see customers […]

Facebook crashed hard yesterday and it got me thinking about how many businesses out there rely on them for advertising. While it’s always been a great platform to build a large community for your products, that isn’t likely for most people. Facebook isn’t geared to direct people off their platform and on to your website, […]

Decent earthquake in Melbourne last week, which led me to taking the opportunity to investigate searches using Google Trends. You can discover the relative volume between phrases and even related queries. Google understands related phrases which show the importance of understanding search intent with your potential customers. Earthquakes are scary! Use Google Trends to track […]