Creating a strong Facebook/Instagram ad campaign (I am including Instagram as these metrics apply to both) relies on regularly reviewing your ad performance and making changes based on the data. There are so many different ways of measuring data that it can be confusing to know where to start, especially when it’s your business’s money […]

I’ve been in Helsinki this week attending the SEMrush Summer Jam. It’s a great opportunity to meet fellow SEOs from around the world, share ideas, and offer feedback on the SEMrush product. What I learned Why SEMrush’s event is great for product development Why SEMrush is an unmissable event What Google thinks is the future […]

I’ve been interacting with more and more SEOs lately, swapping viewpoints and ideas, and it’s evident that there are still many people in the industry that consider backlinks to be an integral part of digital marketing. What I learned Question why you want to get a backlink Backlinks are counterintuitive to your business The three […]

Creating your own website is no easy task. It has to read well and work even better. You need to create something that represents who you are as a brand or a person – making this a big deal. Before you start creating your website or even the wireframe, there is one fundamental fact that […]

Buzzwords can be a confusing and often misleading form of selling that is fairly prevalent in the digital marketing industry, but there are some buzzwords being used that are extremely helpful. Cracking the code with which buzzwords to know and understand can be useful to you and your business in 2018 – so here are […]

It’s been a long time coming, but the Google mobile search ranking update should be rolled out over the next fortnight. This means you have two weeks to get your mobile house in order or suffer the consequences of poor User Experience. What I learned The update is purely for mobile platforms Ensure your mobile […]

Digital marketing in 2018 has become far more advanced and even more complicated, especially when you’re looking to bring on a digital marketing agency to assist your business’s growth. Deciphering between the newest wildlife or jungle-themed agency may seem like a very tedious task, and it’s made even more complicated by the amount of buzzwords […]

Was fortunate enough to have spent three days last week on a Google business-coaching program organised specifically for Google Business Partners at their HQ in Sydney. Met some fantastic people and gained some incredible insights into the future development of brand. What I learned You should be getting at least 10-1 returns on ad-spend Some […]

Welcome back! Or, if you only just finished the first part of this blog post, welcome to Part 2! In the previous article The Best SEO Tool – Screaming Frog – Part 1, I promised that I would help you find some of the biggest potential issues on your website and demonstrate how to do […]

Migrating Domains This week, our friends at auDA decided to launch a couple of .au domains. This makes the .au space very unstable. So, whether you’ve been contemplating migrating to a new domain, or are simply on the lookout for a new domain, I thought I’d give you a run-down on what the long-term domain […]

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