We’re heading into a post-COVID isolation phase but I’m still seeing some weird trends in data. Items that were hot pre-COVID are seeing resurgence. When analysing data you need reference points for context and the same applies when setting your own goals. The right metrics can help you observe your past and plan your future. […]

I was testing out a national retailer’s site this week and was greeted with an embedded, mammoth video with a horrendous load time. Not the greatest user experience you’ll have. I try to convey the message that you need to treat your site like a physical store. If you wouldn’t subject a physical visitor to […]

Winter is looking less gloomy with sales and enquiries on the up, with some categories experiencing historic highs. There was a big Google algorithm update this week focusing on user experience, something we’ve been ardent followers of for some time. This update means it’s now more important than ever to make sure your customer has […]

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We had the highest search volume of the word ‘sales’ this month, mainly car sales, boat sales, and the like. But this past week Click Frenzy has boosted the search. Facebook Shops launches this week and for some businesses it will be a game changer. Will you benefit? What I learned Sales searches are going […]

Restrictions are starting to ease across the country, so there’s a hope for normality at some point. I still think the landscape will change for the foreseeable future, and it’s great timing for the release of a new Google tool. With activity picking up, there’s never been a better time to make sure your site […]

Life is becoming accustomed to working from home and living in one stage of isolation or another, and that is reflected in the huge switch to mobile traffic that we’ve been witnessing lately. If your customer base is now operating from home have you considered the devices they’re using? Watch your traffic and make sure […]

Things are looking up at the moment, but I think we’re a long way off a return to normality yet. People have settled into home life and bought the necessities, now we’re seeing spikes in other areas. Regardless of where your business stands in these uncertain times, it’s imperative to communicate your message to customers. […]

Here’s my big reveal for B2C retailers. Searches for “gift delivery” are exploding, in line with the traditional delivery periods over the year. Why? Because we’re all stuck indoors! No more socialising, no more birthday parties, no more anniversaries. Can you pivot your retail business to capitalise? What I learned Gift delivery is the new […]

Isolation week three. Or is it four? I’ve lost count already. I was sent a list of the Top 100 fastest-growing categories in the US at the moment and it made for interesting reading. Some of them we’ve already covered in previous videos, but others are categories that people have been accused of hoarding in. […]