Ads management fees vary between agencies. Many still charge their clients based on an antiquated newspaper method of charging more fees the more the client spends. That makes no sense to me. The aim should be to reduce the client’s spend and make them more money, all for a flat fee. How do you do […]

We deem success for our clients as hitting or exceeding agreed revenue-focused goals over a specified time period. Often new or prospective clients haven’t got a clue what that target may be, so we often have to help. Both avenues to success, with lead-gen and retail, are still based on the fundamentals of great user […]

With us fielding more inquiries of late from new businesses wishing to join us, I thought it’d be an opportune moment to explain how we work. An introductory meeting helps us establish what they are expecting from us, problems they may have had in the past, and whether it’s mutually beneficial for us to work […]

We’re heading into a post-COVID isolation phase but I’m still seeing some weird trends in data. Items that were hot pre-COVID are seeing resurgence. When analysing data you need reference points for context and the same applies when setting your own goals. The right metrics can help you observe your past and plan your future. […]

I was testing out a national retailer’s site this week and was greeted with an embedded, mammoth video with a horrendous load time. Not the greatest user experience you’ll have. I try to convey the message that you need to treat your site like a physical store. If you wouldn’t subject a physical visitor to […]

Winter is looking less gloomy with sales and enquiries on the up, with some categories experiencing historic highs. There was a big Google algorithm update this week focusing on user experience, something we’ve been ardent followers of for some time. This update means it’s now more important than ever to make sure your customer has […]

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We had the highest search volume of the word ‘sales’ this month, mainly car sales, boat sales, and the like. But this past week Click Frenzy has boosted the search. Facebook Shops launches this week and for some businesses it will be a game changer. Will you benefit? What I learned Sales searches are going […]

Restrictions are starting to ease across the country, so there’s a hope for normality at some point. I still think the landscape will change for the foreseeable future, and it’s great timing for the release of a new Google tool. With activity picking up, there’s never been a better time to make sure your site […]

Life is becoming accustomed to working from home and living in one stage of isolation or another, and that is reflected in the huge switch to mobile traffic that we’ve been witnessing lately. If your customer base is now operating from home have you considered the devices they’re using? Watch your traffic and make sure […]

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