Buzzwords can be a confusing and often misleading form of selling that is fairly prevalent in the digital marketing industry, but there are some buzzwords being used that are extremely helpful. Cracking the code with which buzzwords to know and understand can be useful to you and your business in 2018 – so here are […]

It’s been a long time coming, but the Google mobile search ranking update should be rolled out over the next fortnight. This means you have two weeks to get your mobile house in order or suffer the consequences of poor User Experience. What I learned The update is purely for mobile platforms Ensure your mobile […]

Digital marketing in 2018 has become far more advanced and even more complicated, especially when you’re looking to bring on a digital marketing agency to assist your business’s growth. Deciphering between the newest wildlife or jungle-themed agency may seem like a very tedious task, and it’s made even more complicated by the amount of buzzwords […]

Was fortunate enough to have spent three days last week on a Google business-coaching program organised specifically for Google Business Partners at their HQ in Sydney. Met some fantastic people and gained some incredible insights into the future development of brand. What I learned You should be getting at least 10-1 returns on ad-spend Some […]

Welcome back! Or, if you only just finished the first part of this blog post, welcome to Part 2! In the previous article The Best SEO Tool – Screaming Frog – Part 1, I promised that I would help you find some of the biggest potential issues on your website and demonstrate how to do […]

Migrating Domains This week, our friends at auDA decided to launch a couple of .au domains. This makes the .au space very unstable. So, whether you’ve been contemplating migrating to a new domain, or are simply on the lookout for a new domain, I thought I’d give you a run-down on what the long-term domain […]

Back from another awesome experience at Retail Global on the Gold Coast. Still my favourite eCommerce conference. Aside from the great networking opportunities, I had the honour of doing live site reviews alongside some industry leaders. Learning cool tips and secrets from fellow attendees is always worth the trip. What I learned • Pay attention […]

Google has been talking about mobile-first index for approximately a year and a half now. On 22nd March Google finally announced that they are gradually rolling out the mobile-first index. What does this mean for the average business owner and how will it affect traffic? What changes do you need to make to your website […]

Back from an enjoyable couple of sessions at the Digitalks events in Sydney and Melbourne where I was talking about brand. Fielded a lot of questions about brand citations and brand mentions so thought I’d explain more here. What I learned The Google definition of a “brand citation” Get people talking about and searching your […]

Fresh from a great Digitalks presentation in Sydney (also coming to Melbourne this Friday) where I demonstrated how brand influences search rankings via a variety of factors that you can control. What I learned Are “Ranking Factors” a thing? How to locate the source of your direct traffic Use a ranking path to achieve your […]