Thanks to everyone that attended the webinar. Lots of great talking points from it as always. One major point was eCommerce Conversion Rates. There’s a lot of misunderstanding about what that represents and how studying individual channels and understanding your analytics can lead to an improved shopping experience. What does an ECR represent? Do you […]

Google cut deals but Facebook simply picked up their ball and went home. That’s right; Facebook decided they weren’t going to be dictated to by the Australian government and overnight banned Australian news content from their platform. While the implications of the move depend on your news views, it may have consequences for your business. […]

Google is still undecided if they are going to pack a suitcase and leave our shores. Personally I don’t think they will. All parties, even the opposition, appear to be in agreement with the proposed media bargaining code, but I feel many are still keeping their cards close to their chests. I’m hosting a webinar […]

Google is threatening to leave Australia, in search anyway, due to the demand that they pay news publishers for their content. I did a show on this last year and now it’s getting ugly! They say it’s too difficult to just remove news content but they’ve also started testing it. Google is already a monopoly […]

Welcome to 2021 everyone. Hopefully it can be a little better than last year. E-commerce had a stellar year in 2020 and we expect it to continue that way into this one. There’s a new report available in Google Search Console and we’ve discovered a couple of major issues with two e-commerce platforms. How will […]

Time to reflect on what will hopefully be the craziest year any of us will have to face. One of the predictions was that ad costs would rise due to COVID, but out experience has been different. We prefer to do all tasks under one roof as different site elements can affect the others. As […]

It was a massive Black Friday for our retailers and for most of the industry in general if the media is to be believed. I did notice a shift in search volume this year though; not as many queries directed at “What is Black Friday?” and the like. I have a couple of theories on […]

Last year’s Black Friday sales surpassed Boxing Day in Australia for the first time in history. With our forced shift to eCommerce due to COVID in 2020 can this year be even bigger? It’s been mixed results for most of the big brands, but Amazon certainly isn’t dominating like many predicted. If your store is […]

Not so much of a digital marketing theme this week folks, rather I wanted to touch on my strong belief in free speech, and particularly Internet free speech. I’ve been an advocate for many years and recent events conducted by some of the tech giants have me worried. They are wielding power like I hoped […]

Christmas is coming and the goose may be getting fat, but we’re not looking like getting out of lockdown anytime soon! There’s been enormous strain on the mail delivery system these past few months as more and more of us shift to buying online. That doesn’t bode well for Christmas deliveries, so the advice is […]