Preparing for my 12th Retail Global workshop on the Gold Coast, May 27-29. I’ll be basing it on my upcoming book “Get Stuff, Google – Increasing Sales Before Traffic” which is a must for any eCommerce retailers looking to put sales growth before the whims of Google. What I learned Are you looking for traffic […]

Following up on a story from a couple of weeks ago where a client damaged their ad campaigns by following advice from Google. A simple reverse of those elements has seen us claw back returns but it goes to show that you shouldn’t be reliant on their ad revenue. What I learned Going against Google’s […]

You’re missing out if you don’t buy your brand. I’ve advocated that for a while, but I was reminded of it again this week while searching for a battery via Battery World and didn’t see any brand ads. Ads make speed to purchase simple as opposed to trawling through your site. You may be missing […]

Another Aussie retailer is hitting the skids, adding to the many others over the past year alone. While Jeanswest isn’t unique in its problems, a quick analysis of their website shows the same failures as many others I’ve investigated. The crux of the problem is always the same, treating your online presence as a marketing […]

Exciting times as I’ve settled on early April for my book launch. Further details to follow. Do you know how much you are spending on Google and why you’re spending it? Nope? Not many do. We’re big believers in spending money on ads, but we expect a certain return for that investment. Being a Google […]

Well it’s been three years in the making, but I’ve finally put the finishing touches on my new book “Get Stuffed Google”. If you’d like to be notified about its release date then you can email me at [email protected], and I’ll be sure to add you to the list. It will highlight the importance of […]

Welcome back and welcome to 2020 everyone! Hope you all had a great Christmas and New Year. We debated late last year what impact Black Friday sales would have on pre-Christmas sales and whether Boxing Day would display similar bumper results. The data supports our suspicions. What I learned A lot of Black Friday money […]

Well that’s it for another year. It’s been a huge year for our revenue model and our focus on working with retailers. We’ll be rolling out our Mystery Shopper product next year, helping retailers identify fixes on their sites and plugging those revenue holes. The keys will be to build your brand, fix any UX […]

Bad news sells as the old saying goes, and the media is having a field day right now shouting from the rooftops about poor retail results and how it’s a precursor to a recession. Trouble is I’m not seeing it, and many others are saying similar. We’ve been achieving stellar results for clients, so if […]

Black Friday exploded across the Australian retail landscape like never before. While it seems like every retailer from cartons to car dealers are getting in on the act, many are consciously avoiding the occasion. One of our clients chose not to participate thanks to stellar results this year, but for other businesses it can be […]