Believe it or not, searches for “Christmas” are surging on Google Trends. Not a surprise as it was the same around this time last year. What it means is that there’s no better time than right now to prepare your business for an online onslaught of shoppers. Use the amazing data inside Google Trends, learn […]

What do you think really drives shopping cart abandonment? There was a great article recently in Power Retailers that confirmed lots of the finding we pick up during our mystery shops for clients. Cost, speed, and special offers can all be contributing factors, but at the end of the day there was one overriding rule; […]

Sorry I’ve been missing for so long but not only have I been really busy, but we’ve had a couple of staff changes in the office. Last year we covered the enormous success of gift delivery during lockdowns, and I’m pleased to report nothing has changed. If your eCommerce business is suited to gift delivery […]

The free webinar is fast approaching, this Thursday the 1st at 11am, so don’t miss your chance to secure a spot. I’ll be going over why if you’re an eCommerce business you shouldn’t be wasting any more time or money on “old school” SEO. We’ve evolved SEO into focussing on the shopper, and it’ll put […]

We’re gearing up for our FREE webinar next week, Thursday 1st July at 11am. Make sure you book your spot early as places are limited. I’ll be talking about how you could be making more money from your eCommerce store by abandoning old school SEO in exchange for a new Shopping Experience Optimisation that focuses […]

Our focus of late has been about redefining SEO. Ecommerce sites should be all about the shopper, not the search engine. Google labelled “trust” as an element of brands back in 2009, and we took that to mean brands are rewarded, especially if they deliver a quality customer experience. That’s why I’ll be doing a […]

Greetings from the frozen tundra of Melbourne! We made a small UX change on mobile for a client recently and it’s had amazing results. It was aligned with my thought process of trying to make eCommerce as friendly and convenient as a bricks and mortar shopping experience. Removing this particular roadblock opened the floodgates to […]

I’ve been spending a fair bit of time this week building dashboards for our eCommerce clients. They are so much more effective than having to dig through Google Analytics data as you can have the essential elements you want to focus on front and centre. I don’t bother with SEO and rankings as that’s not […]

Ever find yourself yelling in frustration at how difficult some eCommerce sites are to use? I know I do. Daily. We tend not to complain in physical stores, but seem to accept issues in eCommerce environments. The new Core Web Vitals update will help you improve the user experience on your store that will help […]

A big update to Core Web Vitals is upon us and will include many factors that we’ve been talking about for the past four years. Unlike many other reports, Core Web Vitals only uses data gleaned from real customers as they travel through your site. This enforces our belief that great rankings and awesome UX […]