SEO Blog

I’ve been doing the rounds amongst retailers this week and I was being asked a common question from many of them: “Do you do CRO?” Well, no. And kind of yes as well. You can improve your Ecommerce Conversion Rate by simply pulling one of the levers at your disposal. We have other ways. What […]

Taking a look at Temple & Webster’s site this week I found lots of issue that are all too common across retail websites. Bricks and mortar retail outlets have been finely tuned over decades to form an accepted template of how to design a store for transactions. Unfortunately, online stores have yet to follow suit. […]

I embarked on a rare retail outing this weekend and was amazed at the differences between some retailer’s physical and online set-ups. Some websites still think it’s okay to use their homepage to cram as much advertising about the general business in as possible, but they forget one thing; that customers are only interested in […]

We picked up 10 shortlisted entries in this year’s SEMrush Search Awards for Australia, which I’m over the moon about. All the nominations were for revenue model clients, which is a great vindication for the way we’ve pivoted our business this year. I’ve been drumming up business by offering some free insights into retail sites […]

The Google Marketplace has finally landed Down Under. A little ahead of my scheduling to be honest. What does this mean for retailers? Well, customers can now buy directly from Google, avoiding your website altogether. While this sounds like terrible news, there are things you can take advantage of. What I learned It’ll be easier […]

Christmas is upon us once more (well according to the major retailers anyway!) so it’s time for you to start thinking about what’s different this year. There will be an even greater shift this season towards mobile users, so are you prepared and have you thought about seasonal usage for your store? What I learned […]

Well another one bites the dust unfortunately! We are once again a victim of our own success with a recently attained client not wishing to push ahead due to rapid expansion. Sounds like a nice problem to have doesn’t it? Unfortunately some clients see potential dollars before potential problems. The reason we have a client […]

Big changes this week: Google has changed the nofollow tag. Yep, I’m that excited too. Nofollows were meant to combat backlinking (of which you know we’re huge fans of!) with the aim being to tell search engines that a specific link has no relevance. At the end of the day we don’t care where the […]

I had the pleasure of interviewing Dixon Jones this week from Majestic. Majestic is a leading link-mapping tool that you can use to glean information to get ahead of the competition. They are launching a new product and I was lucky enough to get a sneak peek at its features. What I learned Majestic have […]

I had a fantastic chat this week with Dixon Jones at Majestic where we discussed entity search and why there is a bias in Google’s knowledge graph. While this is fantastic for those trying to sell people things, it doesn’t bode well for those seeking answers to research. What I learned What is entity search? […]