The Google Marketplace has finally landed Down Under. A little ahead of my scheduling to be honest. What does this mean for retailers? Well, customers can now buy directly from Google, avoiding your website altogether. While this sounds like terrible news, there are things you can take advantage of. What I learned It’ll be easier […]

Christmas is upon us once more (well according to the major retailers anyway!) so it’s time for you to start thinking about what’s different this year. There will be an even greater shift this season towards mobile users, so are you prepared and have you thought about seasonal usage for your store? What I learned […]

Well another one bites the dust unfortunately! We are once again a victim of our own success with a recently attained client not wishing to push ahead due to rapid expansion. Sounds like a nice problem to have doesn’t it? Unfortunately some clients see potential dollars before potential problems. The reason we have a client […]

Big changes this week: Google has changed the nofollow tag. Yep, I’m that excited too. Nofollows were meant to combat backlinking (of which you know we’re huge fans of!) with the aim being to tell search engines that a specific link has no relevance. At the end of the day we don’t care where the […]

I had the pleasure of interviewing Dixon Jones this week from Majestic. Majestic is a leading link-mapping tool that you can use to glean information to get ahead of the competition. They are launching a new product and I was lucky enough to get a sneak peek at its features. What I learned Majestic have […]

I had a fantastic chat this week with Dixon Jones at Majestic where we discussed entity search and why there is a bias in Google’s knowledge graph. While this is fantastic for those trying to sell people things, it doesn’t bode well for those seeking answers to research. What I learned What is entity search? […]

It’s an old debate, but one that has reared its head once more recently; that of paying for your own brand traffic. Many people don’t see the point of throwing more money at Google when they already do it to try to rank organically, but here’s why you should consider it. What I learned Should […]

Featured answers on Google used to be beneficial for teasing part of the answer, but leaving enough unanswered to entice a reader on to your site. Now Google is scraping the required information, negating the need for a visitor to go to your site. That’s not good, so what should you be doing? What I […]

We love a great uptick in revenue as much as the next person, but it’s important that you understand where that increase has come from. Certain categories experience greater conversion rates than others, especially if you sell fast moving consumer goods, but there’s often more traffic than you realise. What I learned Do you know […]

Our battle plan for when a new client comes on board can be affected by a variety of factors when it comes to seeing the results of changes. From access to the site, or client speed of response, to how customers perceive user experience changes can all have an effect. Time really is money when […]