Google Ads A.I. products have been steadily rolling out these past few months and the results are impressive, with conversion rates often returning around a five-fold increase. But there’s a catch. What I learned Google A.I. advertising will assist our revenue targets Conversion rates have defied expectations The catch is that the site needs good […]
We’ve finally completed the move to our swanky new office but the transition doesn’t end with moving furniture and computers. It’s very important if you undertake a business move that you ensure all previous listings of your address are updated and understand that Google may have different addresses across several databases. What I learned Change […]
A lifetime ago, long before I embarked on a career in the Internet era, I used to sell newspaper advertising. While continuing with my office clean out I discovered an old ad that I wrote, which incidentally won an award. Breaking down the ad today reminds me that the basics of advertising haven’t changed, only […]
An article was brought to my attention this week concerning the author’s opinion on where you should be spending your marketing dollars. I thought many of his viewpoints were a little off target and ignored many of the brand building principals we successfully employ. What I learned There’s more to marketing than Facebook and Instagram […]
I’ve been having a trip down memory lane during a recent office cleanout, finding a beginner’s guide to the Internet I created that shows how much the landscape has changed and one thing that you should still rely on. What I learned How drastically Internet usage has changed, including the user base We have less […]
One of the most powerful features on Facebook’s advertising platform is the ability to connect your ecommerce store and sell your products directly to your Facebook/Instagram audiences. Once you have set up your catalogue and uploaded your products you are ready to start advertising your products on Facebook and Instagram using the wide range of […]
We are changing our approach to eCommerce clients from now on, with a direct approach of boosting revenue and not trying to satisfy Google. The measure of any eCommerce business owner is the bottom line, so that’s what we’re here to do with a recent client’s experience as a perfect example. What I learned Revenue […]
Spent an evening at the Opera House last week dressed up to the nines and had the honour of being a judge at the SEMrush Australian Search Awards. The event was a great opportunity to mingle with the industry on a grand scale and celebrate the work of many newbies in the industry as well […]
Back from an awesome week at Pubcon and the U.S. Search Awards in Vegas where I had the pleasure of catching up with industry friends and even got to fire off a question to Gary Illyes from Google. Still amazed at the popularity of backlinks at these functions and I got to debate the benefits […]
While we do SEO, we’re not an SEO agency – we’re a revenue agency! SEO just happens to be one of the many tools we use to generate meaningful results (mainly cash money) for our clients. Focus on the metrics & results that impact your business, rather than the tools & techniques you use to […]
