Ads management fees vary between agencies. Many still charge their clients based on an antiquated newspaper method of charging more fees the more the client spends. That makes no sense to me. The aim should be to reduce the client’s spend and make them more money, all for a flat fee. How do you do […]
We’re heading into a post-COVID isolation phase but I’m still seeing some weird trends in data. Items that were hot pre-COVID are seeing resurgence. When analysing data you need reference points for context and the same applies when setting your own goals. The right metrics can help you observe your past and plan your future. […]