Welcome back! I’m still going on about AI, but it’s hard not to seeing as every other day seems to bring new developments. Bing has integrated ChatGPT for a select few users, and by all accounts it has more than a few issues to iron out. Microsoft’s plan is to integrate it with all their […]

In today’s fast-paced digital world, website speed and performance play a crucial role in determining the success of a business’s online presence. Not only do slow websites affect the user experience, but they can also have a negative impact on search engine rankings and conversions. In this blog post, we will explore the importance of […]

Welcome back! It’s started. The AI wars have begun, and Microsoft has cast the first stone by integrating ChatGPT into its Bing search engine. Technically it’s not openly available yet, but there is a demo online. So where does this leave Google? Well, they’re entering the fray with their Bard AI model, one that they […]

Welcome back Rankers! AI is still the topic of choice for most industries, so I’ll follow up last week’s video and tell you how we’re using it for both ourselves and for our clients. The fear is that AI will take people’s jobs, but I think it will shake up certain markets as opposed to […]

Welcome back everyone! Happy New Year to you all. AI is the topic on everyone’s lips at the moment, and I think it’s going to have a massive impact on our industry this year. In particular, the chatbot interface called ChatGPT has exploded in popularity. Utilise its power and it can be a great time […]

Building a brand is an important step for any business, as it helps establish a unique identity and sets you apart from your competitors. Here are a few steps you can take to build your brand: Define your brand What is the mission and vision of your business? What values do you stand for? What […]

Welcome back. We’ve just got through the Black Friday sales and it was a whopper this year. Biggest one ever in Australia in terms of search volume and sales according to Shopify. It’s not looking good for the Boxing Day sales according to early data, so we’ll have to wait for that result. Big brands […]

Welcome back Rankers. Just been looking over the data for a new client of ours. Tracking progress is important, and I can’t emphasise how important annotating in GA is. Won’t be able to do it soon with GA4 so that’s annoying. Anyway, tracking changes and results helps you home in on what is and isn’t […]

Hey Rankers. What is SEO? It’s not what most people think it is. The closest to optimisation you will get is to improve your site for the user. Publishing all the content in the world won’t help sell a product if it’s only information. Optimising your site helps Google find it better and delivers a […]

Welcome back everyone! My comments last week about a 3% conversion rate certainly stirred a reaction from some viewers. One person thought they were stuck at 3%, but when I had a look, it depended on which channel was being viewed. Through one it was a fantastic 27%! The lesson is to analyse each individual […]