Welcome back. We’ve just got through the Black Friday sales and it was a whopper this year. Biggest one ever in Australia in terms of search volume and sales according to Shopify. It’s not looking good for the Boxing Day sales according to early data, so we’ll have to wait for that result. Big brands […]

Welcome back Rankers. Just been looking over the data for a new client of ours. Tracking progress is important, and I can’t emphasise how important annotating in GA is. Won’t be able to do it soon with GA4 so that’s annoying. Anyway, tracking changes and results helps you home in on what is and isn’t […]

Hey Rankers. What is SEO? It’s not what most people think it is. The closest to optimisation you will get is to improve your site for the user. Publishing all the content in the world won’t help sell a product if it’s only information. Optimising your site helps Google find it better and delivers a […]

Welcome back everyone! My comments last week about a 3% conversion rate certainly stirred a reaction from some viewers. One person thought they were stuck at 3%, but when I had a look, it depended on which channel was being viewed. Through one it was a fantastic 27%! The lesson is to analyse each individual […]

Welcome back! I’ve been pondering what constitutes a solid conversion rate and how, as an industry, we agreed on 3%. Personally, I’ve always thought that was a bit low. There are obvious differences between online and bricks and mortar, but you should be digging down to see how you can lift that number. What I […]

Welcome back! This week I’ll be talking about a new Google update. Last week was the Helpful Content update. If you didn’t catch last week’s show check it out. The new Google update appears to concern ads and revolves around an email sent to all Google Ads account holders. It’s a bit vague and confusing; […]

Hey Rankers. I knocked this video out on a Saturday as I wanted to follow up last week’s video after seeing a new Google update. They are calling it the “Helpful Content” update and it basically covers everything I spoke about last week. I know, I’m an oracle! No one’s sure how it will affect […]

Hey Rankers! Search engine optimisation is nothing more than a poor acronym. Imagine all those hours and precious dollars you’ve spent trying to optimise for a search engine, but do you really know what that search engine wants? You need to optimise for shoppers, and shoppers want to see products, not articles. What I learned […]

Welcome back Rankers! We’ve got a client who had their first big uptick during the lockdown of 2020, before we came onboard. We got some steady growth before hitting a wall and we couldn’t work out why. Turns out that the problems were more than just tech-based. Your business relies on many factors; get that […]

Transcript Hey, welcome back Rankers, how you going? Wasn’t going to do a show this week, but there’s emails going out from Google to a lot of people who advertise. And Google’s saying that, by the way, these ads accounts or these campaigns, we’re going to switch them to our data attribution model on the […]