Yellow Pages Vs Google
by Jim August 5, 2008
I was sent a Yellow Pages promo piece during the week by a viewer. I was amazed that Yellow Pages are promoting that their sites can now be crawled by Google and that this will somehow help your business.
To me it read like a desperate attempt to try and win back some revenue from Google. Wherever you spend your marketing dollar, make sure you measure your return.
Jim’s been here for a while, you know who he is.
