SEO Blog

Hi Jim, If you built a webpage and blocked it from Google bot via robots.txt file and that same landing page was used for an Adwords campaign, does Google still read that page regardless of the disallow instruction in robot.txt? Is there a separate bot for Adwords and for standard search (SEO)? I assume Google […]

Online reputation management lessons from #GaspFail Someone needs to give Gasp a lesson in retail customer service and online reputation management. In case you’ve been living under a rock, the Gasp Fail saga has to be one of the most horrific examples of bad customer service in some time that has since turned into a full […]

I wrote about online crisis management back in 2008 and the biggest case we had worked on until then was Mars/Snickers. The sibling of online crisis management is online reputation management. They involve similar tasks but these days your online reputation can affect everything from getting a job to getting business. In today’s vlog I […]