SEO Blog

If your business specialises in products that have a technical aspect to them, make sure you optimise you technical fact PDF’s. Whether it be a chemical based product, machinery or electronic componentry, people use Google to research technical aspects of products. If the PDF’s on your site outrank those of your competitors, the customer will […]

There was a great video last week from Google telling us all about the algorithm which I have put at the end of this post. One of the things that was revealed is that Google is making changes to the algorithm about twice a day! So how on earth do you keep up with those […]

Yesterday I did a webinar for Smartcompany.com.au. I didn’t get to answer a lot of the questions we’ll be answering a number of them over the coming weeks. Here are some of the ones that got asked the most. 1. Group blog or individual? A few people were asking questions around the personal voice in […]

Today I did another webinar for Smartcompany, one of Australia’s leading business websites. Often we hear business’ ask where should we be spending our time in social media. Twitter, Facebook, Youtube, Google+ even? In this webinar I explain how social & search live together and the fundamental differences between the two. I would not be […]

Yesterday I wrote a blog post on why I thought Authorship Markup will become the new PageRank. Today I wanted to show you more about what we’re seeing in the Google results when it comes to social media shares. Authorship Markup and sharing of your content by others are both important but Authorship is something […]

When Google announced authorship markup back in June, I said at the time I could see it eventually being more important than PageRank. Today I was yacking to staff about the variables we are now seeing in the SERPS from Google social signals, +1, Facebook shares & likes, retweets etc. Over the weekend on Google+, […]

If you watch Australian TV you will remember that annoying Yellow Pages ad which had the catchphrase “look at me”? I know a lot of people who really liked it though. The core message of the ad was how Yellow Pages was now going to help businesses online. We’re starting to see that now manifest […]

For the last 48 hours I’ve been working with one of Australia’s major blue chip companies on an SEO spam issue that is damaging their brand. So what are the signs you’ve chosen a bad SEO? 1. They wear a black hat 2. Their main phone number is a mobile (cell) phone… and it keeps […]

We’re hearing a lot more these days about Social Media Optimisation, which can mean different things to different people. What does it conjour up for you? For me, it means making sure your social media presence gets the attention it needs to achieve the goals you set for it. I’m not necessarily talking about ROI […]

If you are an Australian retailer with an online store, get your Google product search setup. Google Product Search launched back in 2009 but was only rolled out in Australia earlier this year. Here is an example of how it is now appearing in the SERPS. For us it is now a standard part of […]