The original tutorial reviewed two sites with similar problems: duplicate or similar pages, unclear titles and content that did not clearly describe its subject. Those are still useful places to start a review.
Check which version should be found
Look for the same content at multiple addresses. Check internal links, canonical tags and redirects before deleting pages. Use a crawl and Search Console to investigate indexing; a site: search alone does not establish a complete inventory.
Give each page a clear title
Describe the page accurately and distinguish it from neighbouring pages. Include the business name where it helps recognition. The original article’s blanket recommendation to exclude brand names from titles was too broad.
Answer the question naturally
Use language customers understand in the title, headings and body. There is no need to repeat an identical key phrase in every element. A useful page should answer its intended question, not read like a keyword checklist.
Connect related pages with useful internal links. If the problems extend beyond individual pages, see our SEO work and technical SEO case study.