We had our first wintery cold night in Melbourne for 2011 last night, so at my place we had our first open fire of the season. This is where the print media has it over digital. An iPad makes a terrible firelighter. The Age Newspaper and the Yellow Pages on the other hand are excellent. […]

One of the examples David Meerman Scott uses for the New rules of marketing & PR, is that of Dr. Helaine Smith a cosmetic dentist based in Boston. She created an ebook called “Healthy Mouth, Healthy Sex!”, which got downloaded thousands of times and generated lots of backlinks, media appearances and subsequently a lot of […]

This week I review myfind.com and why it can’t be found in “Pages from Australia” . Myfind.com is the recently launched Myer online retail site that has been a reaction to apparently low 2010 Christmas retail sales as Australians flocked online to take advantage of the strong AUD. The site really suffers from a lack […]

A free SEO guide to ranking In this week’s show I take a look at what Google REALY thinks about article marketing. . I’ve also done a quick review on 3 viewers sites for SEO and there were some common elements that were missing from their sites 1. Keyword Analysis Remember keyword analysis is essential, […]

Carbon Tax, Climate Change & Bullying Spot the odd phrase out eh? Google Insights for search can tell you a lot not only about the search volume of certain phrases but also, when they’re searched for and their relationship to other topics. Whilst we’re dealing with data, its real people making those searches and they […]

Or watch on DailyMotion, and Facebook During the week I was asked by Siobhan Bulfin “mate, how do you keep a website’s google ranking when relaunching redesign (same url)?”. An excellent question and one I continually get asked, so here are the top 5. 1. Baseline check Know where you currently rank for your major […]

I’m a big fan of forms on websites, email addresses, twitter presences for companies and heck even a Facebook page so people can contact you. Be it a B2B market or consumer one. Sometimes though you want to talk to a human and I long for a phone number! Am I mad? Is the website […]

On Friday afternoon last week I actually walked around in circles excitedly for a bit too long, based on the stares I was getting from staff, as I contemplated the Google algorithm change that had just been announced. Would our client’s competitors disappear from the index? We know some of them are using very questionable […]

Death, Taxes & Google Algorithm changes, the three constants of life. This one is going to hurt a lot of people who make money from ad networks and whilst this change has probably been in the works for a while, I still blame JC Penney . On the Google Webmaster Central Blog today Amit Singhal, […]

In my post on web design last week I explained how I thought bad web design was behind the need for JC Penney to buy back links and therefore prompt Google to become more aggressive when it comes to sifting out dud back links. This week I take a look at how we have seen […]