The Symbiotic Relationship Of Social Media & Search

by Jim August 23, 2011

Today I did another webinar for Smartcompany, one of Australia’s leading business websites. Often we hear business’ ask where should we be spending our time in social media. Twitter, Facebook, Youtube, Google+ even? In this webinar I explain how social & search live together and the fundamental differences between the two. I would not be putting too much effort behind social media activities until you get your search strategy in place as this will dictate what SM properties you get involved with as a business and of course influence the language you use in those social spaces. This is a 1 hour webinar and we cover a lot of ground including some great questions from the audience of over 400 that watched live.

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