Google Panda 4.1 Really?

by Jim October 1, 2014

Last Friday Pierre Far of Google announced on G+ that there had been a Panda update to the algorithm. For those playing along at home this would be update 4.1 . Whilst I have seen some reports of ranking devastation Panda 4.1 Brandon Dennisfor the most part I have not seen anything like this in Australian results. Some local SEOs are saying the exact opposite and are claiming that it has adversely affected directory sites, I’m not seeing any evidence of that though. In fact I’d even go as far to say that it has not been rolled out in AU yet. John Mueller is saying that it is a global update but it will affect different countries in different ways.
If you think you have been affected by this update then please let me know. From what I’ve read of sites that have been affected in other countries, it’s what you would expect lots of advertising above the fold. However there are a lot of quality issues in addition to too many ads on a page that we have seen sites get penalised for. They include;

  • Content duplication – do a site: search look for any results that should not be there and remove them
  • Broken links – crawl your site with a link checker and make sure it’s not full of busted links.
  • Unique Content Ratio – Make sure you don’t have lots of pages with only a couple of words of unique content. Typically these would be seen as low quality pages
  • Don’t forget to let me know if you have been hit.

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