SEO Blog

Wow people who read my newsletter love chocolate. Big news flash chocolate is popular. My false promise of chocolate in last week’s newsletter increased opens by 15%. I made a lot of chocoholics angry though, sorry about that. According to Google keyword suggestions, a lot of people think Stephen Conroy is either a douche, idiot […]

I admit it. I have not sent chocolate with this blog post. It was a blatant ploy to see if the promise of chocolate would get more people to open the blog post. I’ve spent some time this morning going over a viewer’s site. There are some basic things you can do to work out […]

I keep hearing reports in the media that Senator Conroy thinks that the marginal slowing of the web that his filter will cause is no big deal. It is a big deal. It will cost business millions in lost revenue. Google knows it which is why they’re trying to speed up the web. Do you […]

I’v started a new blog over at jimboot.com where I can keep it separate from SEO stuff. One of the first blog entries was about the Government Internet Filter. I recorded a vid for the ABC Q And A program on Monday night. They didn’t show the video so I’m now promoting it as "The […]

It’s been revealed that it won’t be illegal to circumvent the Australian Government’s proposed mandatory Internet filter, so today I show you how. There are also unintended consequences for business from this revelation. Also a couple of questions from viewers on country level domain best practice for ranking. We’re hiring again! We’re looking for another […]

Well rich snippets (sound like a comedian’s dog name) are finally being rolled out internationally. They’ve been in US results for a while now. If they suit your content they’ll definitely increase your clickthrough rate in the SERPs. Facebook ditched the "become a fan" button during the week. Now you only have to "like" something. […]

Well this is a bit good! In Google webmaster tools you can now see how many impressions AND clicks your key phrases are getting. This will help with keyword analysis & measuring effectiveness of your description tag. Remember Google Buzz? Well it’s not going to well. Another good reason not to jump on board every […]

Mumbrella Bully – strange heading eh? In a recent post on Digital Citizens Tim Burrowes (@mumbrella) mused that he thought Laurel Papworth (@silkcharm) was trying to rank for that phrase in their ongoing, online very public spat. Without going into the very boring, tedious, time sapping details on what the feud is about, it’s a […]

Google is now rolling out site speed into their algorithm as a ranking factor. I’m not one to say I told you so… well actually I am. I told you so. Rupert Murdoch whines about the market correction his industry is going through… again Are you seeing wikipedia results in pages from your country? Annoying […]

I spoke at the ConnectNow conference in Sydney yesterday & got myself into trouble again oops. I probably shouldn’t have told an audience of social media gurus that social media is not the answer to all your marketing needs. A lot of social media experts have been prematurely announcing the death of SEO They claim […]

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