SEO Blog
We’re hearing a lot more these days about Social Media Optimisation, which can mean different things to different people. What does it conjour up for you? For me, it means making sure your social media presence gets the attention it needs to achieve the goals you set for it. I’m not necessarily talking about ROI […]
If you are an Australian retailer with an online store, get your Google product search setup. Google Product Search launched back in 2009 but was only rolled out in Australia earlier this year. Here is an example of how it is now appearing in the SERPS. For us it is now a standard part of […]
Since I’ve been using Google+ more I’m seeing more entries in the SERPS from people who shared them in my network. For instance the other day, I did a search for the word “flowers”. This is an extremely competitive phrase for which there are about 45,000 searches a month in Australia. Below is one of […]
A big call I know but stay with me. What I mean by that is that in the future the value of your Google profile will carry more weight than say the number of backlinks to a post. In fact Google has recently wrote a nice post on why you shouldn’t worry about PageRank anymore. […]
I was fortunate to be invited by my mate @johnmcclumpha to Google+ last week. I’m a fan. Google’s other forays into social media have been ordinary to say this least. Google+ though is very different. I won’t review it here as there are plenty of great reviews out there already. Suffice to say it will […]
Yet another Google change to the rankings. You will soon see results like this in your search. This has a few implications. Not only will content matter now but it seems that WHO wrote that content will also matter. The way it works is quite simple. We haven’t set it up on our site yet […]
Given the terrible hacking of the Distribute.IT servers last week and the subsequent destruction of 4800 websites, it’s a good idea to have a plan if your site is going through extended downtime. Downtime is always bad, least of all because of how it affects your Google rankings, mainly because your customers and potential customers […]
Yesterday in Keyword Research Secrets I spoke about selecting your keywords using Google Insights for search. The “how to present” phrase had inconsistent results when I looked at related phrases. The table above shows related searches. None of those phrases have anything to with do with the audience we are trying to target. When we […]
This week’s vlog went for 20 minutes because there was a lot to cover. I decided to cover in detail the way I research keywords. This was prompted by a question from a viewer. Crowd source seed phrases Often we’re too close to our own business and what we think people would search formight be […]
In this week’s show I take you through some keyword & competitive analysis prompted by someone I met on a plane this week. Knowing how competitive a key phrase is to rank for can help you set real goals and manage your own expectations and save you some frustration. Here’s what I look at. Know […]
