SEO Blog
When Google announced authorship markup back in June, I said at the time I could see it eventually being more important than PageRank. Today I was yacking to staff about the variables we are now seeing in the SERPS from Google social signals, +1, Facebook shares & likes, retweets etc. Over the weekend on Google+, […]
If you watch Australian TV you will remember that annoying Yellow Pages ad which had the catchphrase “look at me”? I know a lot of people who really liked it though. The core message of the ad was how Yellow Pages was now going to help businesses online. We’re starting to see that now manifest […]
For the last 48 hours I’ve been working with one of Australia’s major blue chip companies on an SEO spam issue that is damaging their brand. So what are the signs you’ve chosen a bad SEO? 1. They wear a black hat 2. Their main phone number is a mobile (cell) phone… and it keeps […]
We’re hearing a lot more these days about Social Media Optimisation, which can mean different things to different people. What does it conjour up for you? For me, it means making sure your social media presence gets the attention it needs to achieve the goals you set for it. I’m not necessarily talking about ROI […]
If you are an Australian retailer with an online store, get your Google product search setup. Google Product Search launched back in 2009 but was only rolled out in Australia earlier this year. Here is an example of how it is now appearing in the SERPS. For us it is now a standard part of […]
Since I’ve been using Google+ more I’m seeing more entries in the SERPS from people who shared them in my network. For instance the other day, I did a search for the word “flowers”. This is an extremely competitive phrase for which there are about 45,000 searches a month in Australia. Below is one of […]
A big call I know but stay with me. What I mean by that is that in the future the value of your Google profile will carry more weight than say the number of backlinks to a post. In fact Google has recently wrote a nice post on why you shouldn’t worry about PageRank anymore. […]
I was fortunate to be invited by my mate @johnmcclumpha to Google+ last week. I’m a fan. Google’s other forays into social media have been ordinary to say this least. Google+ though is very different. I won’t review it here as there are plenty of great reviews out there already. Suffice to say it will […]
Yet another Google change to the rankings. You will soon see results like this in your search. This has a few implications. Not only will content matter now but it seems that WHO wrote that content will also matter. The way it works is quite simple. We haven’t set it up on our site yet […]
Given the terrible hacking of the Distribute.IT servers last week and the subsequent destruction of 4800 websites, it’s a good idea to have a plan if your site is going through extended downtime. Downtime is always bad, least of all because of how it affects your Google rankings, mainly because your customers and potential customers […]
