Advertising Agencies

by Jim November 3, 2007

Advertising Agencies are unlikely to be able to help you with your search engine optimisation. Many of them do handle PPC campaigns but when it comes to SEO they really do not have the skill set. There are exceptions of course!

Advertising Agencies tend to specialise in the creative areas when it comes to reaching your market. They are steeped in the world of interuptive advertising. This is what they are good at. Breaking into your TV programs with ads, interupting your music on the radio with ads or ads plastered around the article you are trying to read. Or maybe they specialise in filling your letterbox with glossy paper. However when it comes to search marketing it is a completely different skill set.

Search marketing is different because people see your sales message exactly at the time they are looking for it. You don’t have to try and get their attention, they are looking for you!You just need to be found.

Be Searched. Be Found.
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