Free SEO
A free SEO guide to ranking
In this week’s show I take a look at what Google REALY thinks about article marketing. . I’ve also done a quick review on 3 viewers sites for SEO and there were some common elements that were missing from their sites
1. Keyword Analysis
Remember keyword analysis is essential, get it wrong and you’ve wasted all your time and effort.Use Google Insights for search, Google Suggestions and Google’s keyword research tool for Adwords, although I have found this last one a little unreliable over the years.
2. Page Title
Put the phrase EXACTLY as you want to target it in your page title. If possible make sure it is the only phrase. The more focused you can be the better.
3. No one cares about your company name
As you will see from today’s video most web designers put the company name in the page title. It’s a waste of space. Usually a company name will be unique, it has to be in most places or else you wouldn’t be able to register it. This means it should be the easiest thing to rank for as it will be on your pages somewhere and in most cases, your domain name, so it is not required in your title for ranking.We have it in our home page title at the end but no where else. It dilutes the strength of your other phrases.
4. Phrase in URL
For a target page, make sure it’s file name is the target phrase. WordPress, Joomla and other CMS do this very well. If you don’t have a very big site, it’s even easier. Just rename the pages. If you do rename them, make sure you follow the instructions on redirecting.
5. Phrase in a heading
If you want to rank for a phrase, make it the heading of your article. Then USE it in your article. If the phrase is important to you, you need to be relevant for it. The way to be relevant for it is to actually write about it. I’ve seen a lot of sites that want to rank for a phrase but it does not appear on the page they are trying to rank.
6. Link the phrase
Put a link to your target page off the front page of your site, using the target phrase. DO NOT link the words “read more” unless you’re actually trying to rank for “read more”
7. Get some external link love.
A couple of easy ways to do this is to tweet the link out or put a Facebook like button on the page. If your using WordPress, don’t worry, the CMS will automatically ping Google to let them know there is new content.
That’s it! Happy ranking 🙂
Jim’s been here for a while, you know who he is.
