A new improved Penguin about to launch?
Yesterday a report was released by Portent, an agency based in Seattle. They have observed that it looks as though Google’s ability to better detect spam links has become stronger. This was one of the original reasons for the Penguin update nearly a year ago. An article in Search Engine Watch about the report has some good analysis on it.
I Hadn’t noticed much change with our own clients ranking as we don’t do any of the more spammy link building techniques. So in today’s show I take a look at the local market for a very competitive phrase. “Credit Cards”.
Oh how the mighty have fallen.
If you watch the show regularly you will know I use this search a lot as a benchmark. Today I reveal some of the link building that has been done for one of the top three brands in the space and how it has crippled their rankings. Just last November this brand was in the top 3 spots for “credit cards” now it’s in 2nd page oblivion.
Penguin turns 1 Party
This lends credence to the Portent claim that Google is becoming stronger in it’s ability to detect spammy links. On the 25th of April 2013 the Penguin Algorithm update turns 1 YO. I hope you didn’t get it anything. Let’s face it there is still a lot of spammy link building going on. Over the last year we’ve seen a gradual improvement of Penguin algorithm. Matt Cutts has been promising us for a while now that the next Penguin update will be very scary indeed. Maybe it’s just around the corner. Love to hear your experience.
Jim’s been here for a while, you know who he is.
