Google+, keywords & page speed.
Since I’ve been using Google+ more I’m seeing more entries in the SERPS from people who shared them in my network. For instance the other day, I did a search for the word “flowers”. This is an extremely competitive phrase for which there are about 45,000 searches a month in Australia. Below is one of the results that appeared on the front page.
If you are an Australian you will know that Malcolm Turnbull is a Lawyer, former Chairman & Managing Director of Goldman Sachs Australia and now a politician. I happen to follow him on Twitter as he is the Shadow Minister for communications in the Federal opposition. Hardly someone I would associate with flowers! Google though, in it’s infinite wisdom has decided that I need to see that result because someone in my network had shared it. As I was logged into Google and my Google Profile has a link to my Twitter account, Google knows whom I follow on twitter.
Here’s another one. Fred below is a NSW based SEO guy. Presumably the site below is a client or one of his own. Who goes around telling their friends about great insurance products right? The search I did was “cheap insurance”
This is still evolving but certainly customized results in search, based on your social network is here to stay.
In this week’s vlog I take a look at some expensive keywords an excellent article by Glenn Gabbe on the impact of social advertising meeting search ads with Google+ and a report out by Wordstream on the most expensive words to buy in US adwords.
Jim’s been here for a while, you know who he is.
