Google+ Brand Pages
4 Reasons To Secure Your Google+ Brand Page Now
Boost your rankings for logged-in users
As Google goes further down the customised SERPs path, we’re seeing more and more Google+ +1’s from your circles pop up in search for logged in users. If you have a large Google+ community that is interacting with your posts, you’re making some serious headway into Google’s new social graph for search. Social is the future of Google search, get ready now with Google+ brand pages.
Claim your brand
People buy domains all the time just to secure the name of a forthcoming business venture. If your brand isn’t on Google+, your customers will be finding Google+ pages with similar names to yours rather than what they’re looking for. Also, if Google adopt Facebook’s policy of only allowing those with a set amount of likes to claim a vanity URL in the future, you’ll be scrambling to gain users to make sure you don’t miss out on your brand.
Direct Connect
Google+ Brand Pages also launched with a new feature called Direct Connect, which allows searchers to place a + before their a brand name in Google search to be taken directly to the brand’s Google+ page. This allows a point of direct entry from search and makes your brand easier to interact with. The same way users search for brands on Twitter and Facebook will one day be true for Google+. Direct Connect will make your profile easier to find for those looking for it. Here’s how to set up Direct Connect.
Content Ownership for Publishers
Google previously had content ownership in place for authors, but nothing for brands and publishers. With the launch of Google+ brand pages all it takes is a snippet of code to tell Google that the content you’re publishing belongs to your Google profile and in turn, your Google+ page. Content ownership for publishers with a brand page makes it far more difficult for others to steal your content and label it their own. Here’s how to set up content ownership for your brand.
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