Building a brand is an important step for any business, as it helps establish a unique identity and sets you apart from your competitors. Here are a few steps you can take to build your brand: Define your brand What is the mission and vision of your business? What values do you stand for? What […]

I am conducting my usual monthly reporting for a client using Google Analytics, when all of a sudden I see this HUGE spike in traffic and my eyes light up with excitement. That is, until I investigate further only to find out that it’s all directed to the home page and the average time on […]

So, you have made the decision to acquire the services of a Digital Marketing Agency to boost your website business. Or better even, you have made the ultimate decision to change over to a new Digital Marketing Agency. The world of the unknown is upon you and consuming your thoughts. “Am I making the right […]

Even though you are not using three of them. Several weeks back we brought you the story of setting up HTTPS for a ranking boost. In that video and accompanyingblog post I take you through the steps. This week Google has started sending messages in webmaster tools about setting up all the different versions of […]

I hate to add to the “hey it’s only 100 days until Christmas” chorus but I usually get asked these questions in October when they should have been implemented in August. 1. Get A Blog As the old saying goes, “The best time to plant an oak tree was 20 years ago, the second best […]

In case you missed it, a couple of weeks ago Google released another major Panda update. If you’re new here Panda is the code name given to an algorithm update that focuses on “quality” issues. I use the term quality loosely as it is what Google is deciding as quality not what you or I […]