Do you really need to do social media? ( I suddenly hear a herd of Social Media Experts running towards me with their Social Media Clubs raised) There was a LOT of money spent on web sites in the mid 1990s when HTML coders were charging $1000/hour. Where are those investments now? Bing & Google […]
I spoke last week at the Marketing Now! conference at the Sofitel in Melbourne. I’ll gradually be uploading the video of the event here but you should also check out the Posterous page that was set up for the event.
David Meerman Scott picked up on my Social Media Administrator post and I really loved his expansion on the idea and what he would see the job description including. David’s highlighting of the need for Social Media Guidelines is of course imperative. I think the Social Media Admin might be the guidelines cop to some […]