SEO Blog

I’m writing this post for a presentation I’m giving at a networking event for Hard Edge Media. As a marketers networking event apparently it goes off! Actually I have no idea as it is the first one I have been to but I have heard good things about it. Here is what Andrew Hardwick of […]

Google works perfectly now right? After the menagerie of black & white animal updates over the last two years, Google has now got it right, right? Even some long time SEOs are quitting the game because they say Google’s algorithm is working so well there is no longer a need for their services. What a […]

Matt Cutts Senior Spam Engineer at Google, this week posted a video about duplicate meta descriptions. We see a lot of sites with duplicate meta descriptions and usually they are a sign of a much bigger problem of duplicate content or content getting crawled at addresses it shouldn’t be. If you have lots of duplicate […]

I see SEO Companies keep talking about the “new SEO” methods. What they really mean it’s less easy to game the algorithm now and you have to think about things like content on your site. Revolutionary huh? It’s only what Google has been saying for about the last 10 years. The “new SEO” is the […]

Ok this is a little odd. A couple of week ago I did a post on Aussie SEO Experts and then I did a follow up video the next day. Basically I was pretty annoyed because I had received email spam from this company offering SEO services. I know, I hear you, we all get […]

Hope you didn’t lose too much in the Melbourne Cup yesterday. Tragically my horse in the sweep got shot 🙁 . In recent times we’ve had an increasing number of clients come to us after they have been hit by Penguin. Unfortunately for them they have employed SEO tactics that focussed solely on increasing backlinks. […]

Seriously I do not believe this. Yet another piece of email spam a few hours ago from another Sydney SEO Company! What is it with these guys? Once again they seem to have similar problems to the Aussie SEO Experts. They don’t rank no.1 for their own brand. This guy below at least identifies himself […]

I got some email spam yesterday purportedly from an Aussie SEO Expert. Whilst I have singled out “Aussie SEO Experts” in today’s video, this is not the first time I have received email spam from an SEO company. I got another one back in June from another Sydney SEO Company. They called themselves Smart SEO. […]

I noticed recently we started appearing in search for Aussie SEO Experts. Cool I thought, we’re Aussie and we think we are SEO experts, so good phrase. I saw the phrase in Google webmaster tools. We’d only just began appearing for it and we are ranked about 50 for it. I really didn’t think much […]

This is a pet peeve of mine. The substitution of S for Z in Australian English. I was told by a producer from the Australian Broadcasting Commission that either was acceptable. I would disagree as I see it as the Americanisation (see what I did there) of Australian English. As we use more and more […]