This is an introduction to internal linking, who uses it, how it’s used and what for. As well as some best practices and recommendations when building your link architecture. What is internal linking? Internal links are the connections between the pages of your site that are used by people and crawlers to navigate the pages […]
Helped a friend out recently with his new brand launch and thought I’d pass on some knowledge for anyone currently building a business or brand. One of the most important things to do when embarking on PR for your new brand is utilise structured data to help Google understand the relationship between your web pages […]
My recent trip to the Online Retailer exhibition in Sydney gave me a great opportunity to catch up with some heavy-hitters in the industry and learn some new e-commerce tricks, especially in light of the new Chrome release. What I learned Ask yourself: What is your website’s purpose? The importance of keeping a clean homepage […]
1 x Free Tool, 3 x Ways to use it to grow your online sales & your business Enter the scene Google Trends Google Trends is a free tool that every online business owner and marketer should use. It’s as simple as that! Whilst Google Trends has many functions, I have picked 3 of these […]
Back in Melbourne and problem solving already. I get a lot of queries about why site traffic unexpectedly plummets. I’ll show you some tips and tricks, along with the best tool to use to figure out a solution. What I learned Seeing traffic drops can be alarming, but there’s no need for panic My favourite […]
Update: The ITWire where I’m accused of racial profiling mentioned in the video I honestly hate talking about auDA. I have so many other exciting and profitable things I could be doing. It’s depressing what auDA have done and what they are continuing to do to the Australian Internet Community. Recently auDA has quadrupled it’s […]
Still enjoying an Irish summer this week before my return to Melbourne for next week’s show. I wanted to talk a little more about AI and machine learning in relation to Google Ads and why it’s only a matter of time before volume traffic campaigns will be fully automated. What I learned Google AdWords is […]
Traditionally, structured data mark-up has been a standard tool for every webmaster when it comes to increasing visibility to search engines. Structured data mark-up is a specific piece of code which “talks” to the search engine, providing valuable data in a format that is easily understood. Using structured data helps to ensure that your content […]
I’ve died and gone to single malt Heaven this week over here in Scotland. I’m offering the chance to grab an advance copy of my new book which is hopefully out later this year. In it I show how a strong brand can negate many of the problems that Google finds in a site and […]
Creating a strong Facebook/Instagram ad campaign (I am including Instagram as these metrics apply to both) relies on regularly reviewing your ad performance and making changes based on the data. There are so many different ways of measuring data that it can be confusing to know where to start, especially when it’s your business’s money […]
