One of the most powerful features on Facebook’s advertising platform is the ability to connect your ecommerce store and sell your products directly to your Facebook/Instagram audiences.
Once you have set up your catalogue and uploaded your products you are ready to start advertising your products on Facebook and Instagram using the wide range of product ad formats they have available.
The benefits of using a catalogue in your ads is that potential customers can browse your products (just like they would on your ecommerce store) and click directly through to purchase.
Some ads you can run using a product catalogue are:
Once you are running ads with your catalogue, one of the great things that Facebook will do is to optimise to show specific products to people most likely to purchase them.
Note: your campaign will need to go through a learning phase and receive a minimum number of conversions before this will start working properly.
If you have an ecommerce store but don’t have a Facebook catalogue don’t worry; in 2018 things have got much easier with the ability to sync products directly from your ecommerce platform.
Previous connection options:
Below are the platforms that currently support direct Facebook catalogue connection.
Connecting to each of these will be different but for most it is straightforward; either a plugin or simple changes to the store settings.
Facebook Catalogue ads = 1100% Return on Ad Spend
We have been using Facebook catalogue ads for a medium sized sports apparel company and have been running two campaigns which had better return on ad spend than the Google shopping campaign for the same client (600% ROAS).
1. Team based interests
Website Revenue: $14,749
2. Remarketing (products added to cart but no checkout)
Website Revenue: $1,793
Ad results based on a 30-day period