Video Transcript – SEO Tools Part 1
SEO Tools Part 1 – original post here
Welcome back Rankers! Thanks to all the birthday wishes during the week, it was lovely. Had a great party on the weekend, now I’ve got post-party depression, I guess. Anyway, so I’m 50. Whoo! And I’ve got a Fitbit now that I’m 50. Someone got me a Fitbit, my grandsons gave me a Fitbit, actually, and guess what? Turns out I’m an athlete. I don’t exercise, but I’ve got a resting pulse rate of 57 beats per minute. Cool! Anyway, I think I have to rest more and I’ll get fitter, I guess. Now, I want to talk to you today about SEO tools, and not just SEO tools, we might touch on a couple other ones that are used, as well. But I always get asked after I do a video, “What was that tool you were using in that video?” Well, let’s have a look at a few.
So, the first one I want to show you is just a thing. It’s one I get asked about all the time, it’s called Stylish, and it’s just a plug-in for Google Chrome. So I don’t know whether it’s available for other browsers, it might be available for Firefox, I guess, but certainly, Chrome is one we use. So the search I’ve got going here is simply SEO tools, and you can see up here, the number one organic is the great SEO tool himself -sorry Aaron, I had to say that – is Aaron Wall. And Aaron’s been around for I think nearly 500 years now, doing SEO, and he’s got heaps of great tools. I’ve talked about his before. I’m not going to touch on his today because there’s a couple of others that I’ve been getting asked about regularly, so I want to talk about those. tools.seobook.com if you’re looking for a bunch of great SEO tools, go and see Aaron’s site.
The first one is this thing called Stylish. This is the thing that gives me the heading tags on a webpage. It highlights them really nicely and easily, and I can see them. You’ve got to configure it though; it doesn’t just work by itself. You configure it for whatever you like. You can see here in headings here, and we’ve got this information here, and we can set it all up and we’re scheduled for an h1. We’ve got color-coding for it and all that sort of stuff, and what font we want to use for it. We can do whatever we wanted to in there, but it’s a plug-in that you actually have to configure, a little bit like that. I’ll leave that on the screen for a second if you like, so you can copy exactly what I’ve got there.
The reason that I love this is it just…and most of the tools are the same, the reason I love them, it just shortens the amount of mouse clicks I have to do to get the information I want. I don’t have to go view source and all that stuff and control-find to look for the up hitting ones and those sorts of things. On a page, you can see what it looks like. You can see here I’ve got SEO Melbourne, but as an h1, I’ve got an h2 as a subheading, h2, h2, h2. There, we go to the blog. You’ll see the same sort of thing. So when I’m looking at a client’s site, and I’m not worried about these all being h2s, as you can see here, because this page is essentially a no index page. But you can see there the blog from last week, h1, h2, h2, h2, h2. So you can see I don’t often use h3s because I can’t find a reason to use them, but it’s a quick way for me to look at a page and go…and quite often, you’ll see h5s above a h1 and stuff like that, and this is an easy way to identify those things and fix them quickly.
That’s a great little handy tool. The other one that I’ve only just been using this recently, and if you’re doing a lot of searches that are the same every day, which obviously, we do. Because we’ll do some work today, and then we’ll Google it tomorrow to see what the changes are. This one’s quite handy if you’ve got a budget. I’ll just do a search. I’ll do this one, and we’ll do SEO tools again.
Actually, let’s do a search where I’ve done one recently. So, healthy Thermomix recipes. Now, this is the search that I’m doing for our bloggersSEO product. Basically, it’s a system for SEO for bloggers, and this particular phrase is one that Nikki of skinnymixers wanted to rank for. You can see here, this is what this tool does for us over here. It gives us the position. I’m not really interested in all these other things of AdWords, and stuff like that because we’ve got better tools that will give me that information.
But what I am interested in is movements, simply overnight. You can see here for this search, we’ve got a lot of sites that have jumped up one and two spots, and you think, huh? What’s happened there? Has there been some sort of Google thing? In this…Nikki’s site here, you can see she’s on number 10 spot and she was number 9, I think it was on Friday. So over the weekend, she’s dropped one, but you can see here that yesterday, she would have been 11, because we’re up one spot.
The reason for that, when you start looking at the search results and you have something like that where you can see what’s moved overnight and what hasn’t, these ones here, they haven’t moved. It is grey. If there were a yellow one in there, they would be new into the search results, and I’ve got my search results set for 100, so I don’t have to keep going to page after page.
You can see here, this one’s dropped seven spots. This one’s new, News.com.au. That will probably be a news story, so it just comes in at number 46. And then it’s fairly static down here, and you can see a couple of new ones bump in. These ones dropping, is because these new ones here, we’ve had two new ones. So this one goes down two. The reason all of these have all jumped up one spot is because there was three results from this recipecommunity.com.au and one of those results is now gone, so everything else jumps up. It’s a good way, because if you’re just looking at your own rankings all the time and you don’t know what’s around you, you don’t get a feel for what’s happening. So I know that that their result drops in and drops out quite a bit, and this tool tells me that.
Those two tools, this one is called…sorry, I’m sticking my head around my phone here. What is this one called? Here it is, queries with a dynamics? No, that’s not what it’s called; it’s called ST…Really should have found out what that was. I’ll put it in the blog, but it’s just from Google Chrome store, I think I just Googled for numbering of SERPS plugin Chrome. There’s quite a few out there, but it’s handy.
The third one that we’ve only been using for a couple of months, and this is one that I was put on to…we looked at this probably two years ago, but we weren’t ready for it. It’s quite an expensive tool, relative to a lot of the other SEO tools out there. One of the reasons that I wanted to tell you about these tools is because I had a client during the week that had just got onto moz.com and started using their tools. They’ve got some great tools for, I would say beginners, in SEO.
The ones I’m showing you, and especially this one I’m about to show you now, are really for someone who’s doing SEO all the time, the enterprise level or master craftsman, if you like, or whatever you want to call it. But someone who does a lot of SEO. Moz is a bit like, you want to become a carpenter? Here’s your first hammer. That is Moz, but once you get more experience, you’re going to want more granular detail. You’re going to want all of this other stuff, and that’s where tools like this one comes in. The URL is getstat.com and we love calling it getstat here, except for all the devs who go into conniptions when we call it getstat, because it’s actually called STAT, but the web address is getstat.com. It’s pretty much a high volume tool, and I’ll just show one of the bloggers. I’ll show you Nikki’s site again, skinnymixers, just so you can get an idea of what’s happening here.
You can see here we’ve got this phrase healthy Thermomix recipes, and you can see here, we’ve got this change column in here. This -1 actually means it’s gone up one. So, for me, that’s a little bit counterintuitive. Maybe it’s a Northern Hemisphere thing because for me, + is a good, – is bad, anyhow. But then, you get to see the journey, and I’ve showed you this one over the last couple of weeks as I’ve been working on it. You can see here she wasn’t ranking at all in the top 100 for healthy Thermomix recipes, did a few changes and she came in at number 17, then 14. The site’s 14, and then she dropped out for a couple of days, and then came back. This is when I was on holidays and she went as low as 27 for that phrase. I’ve got back from holidays, fixed up a few things that they’d buggered up. Then, it’s come good. And then a few weeks ago, I did a video about just small tweaks. This is around the time that I was doing those small tweaks and Google picked them up, and then dropped us down a spot and then brought us up to page 1.
This little bump here is that forum result coming in at number three and bumping everyone else down. The other thing I love about this is that I can see the competition. This one will tell me, here are the ones that we think are your competition and based on where they’ve been, where they are in the search results. It gives me the full HTML SERP results, and it tells me what I’m up against.
This is for today. Well, today, at US time. If I go back, say to the 10th, it’s still the same. I’ve still got the two. But then if I go back to…and there’s that third result of recipecommunity.com.au that I use, so you can see there. And then we are down at number 11 because of that. It’s that sort of level of detail where you can start to dig deep into what’s actually causing you to rank or fall, and all those sorts of things. They’re my top three tools, I highly recommend them, and if you have any questions, just let us know. Or if you’re on the Periscope, weekly, Tuesdays, Australia EST time, midday, we’re about to do a Q&A. So, thanks very much for watching, we’ll see you next week. Hopefully, that’s helpful. Bye.