SEO Competition
Ask anyone in the office here and they’ll tell you I love a good analogy. Let’s face it, SEO can be a daunting, complex topic for a lot of people so anytime I can simplify the concepts I do. When I talk about site health to a client quite often I’ll liken it to the vehicle that carries their message and the SERPS as the terrain they have to cover to get to the summit.
SEO Is To Car As SERPS Is To Terrain
Most of the time I won’t even look at the search results for a client keyword when I am doing my initial assessment. Usually I’m checking out their website forensically though. You need a rough idea of where you are heading but first you need to have a sound vehicle. My approach is to get the most out of what you have before adding any extras like content or social strategies. Once you have your vehicle performing as best it can then you can look at a great content strategy. Doing it before hand might be akin to putting fuel into a leaky fuel tank.
Plan Your SEO Journey
Going from Melbourne to Sydney is a lot further than going from Melbourne to Monbulk. You need more fuel and depending on how quickly you want to get there you may want a faster vehicle. At the risk of stretching and breaking my lovely analogy, I liken the content to the fuel and speed to.. well.. speed.
Obstacles On The SEO Road
In this week’s show I’m looking at your SEO competition. What is the terrain we are travelling over to get to number one. As you will see from the video sometimes it’s easy and sometimes it’s difficult. One thing is clear though PageRank is not dead. As I demonstrate today, the tougher the phrase, the more PR comes in to play.
Jim’s been here for a while, you know who he is.
