Using AI to Expand Our Team. This is Gold
Welcome back Rankers! This week we’ll explore the evolving landscape of Generative AI, sharing insights on how tools like Google’s Gemini 2.0 and custom GPTs are reshaping efficiency and client outcomes. You’ll discover practical applications of AI-driven analysis, including our powerful Buyer Persona Generator tool and its accompanying detailed reports. With actionable takeaways for businesses, the post provides a roadmap for leveraging AI tools effectively while staying focused on what matters most.
What I Learned:
- Recent advancements in Generative AI by Google and OpenAI.
- How the Buyer Persona Generator enhances audience targeting and content optimisation.
- The benefits of SWOT analysis in AI-driven reports for business growth.
- Tips for staying focused and avoiding distractions in the fast-evolving AI space.
Transcript
The Current Landscape of Generative AI
Hey, welcome back Rankers, how are you going? It’s been a big week for AI. We’re now two years down the track since Generative AI was released upon the world, and the announcements coming out from the big players, OpenAI and Google, over the last week have been astounding.
From my perspective, Google has won the day—primarily because of the products they’re shipping, which are quite amazing. OpenAI has made waves too; everyone can now use search in ChatGPT. However, Google’s new Gemini model 2.0, with integrated search functionality, really gives us a glimpse of where this is all heading.
Eighteen months ago, I was working with a tool that allowed us to generate search reports via the internet. I’ve used it extensively, and as I mention in my book, “Beyond Google: Mastering Search in a World of AI Assistants“, there are also other search engines that large language models can leverage. Tools like Tivoli, which I used to build my own search engine, and Paradigm, which integrates with the XR search engine, have been game changers. Now, Google has brought similar features into their own tools. This is crucial because it enables real-time, up-to-date information retrieval, turning hours of research into seconds of work.
Staying Focused Amid Distractions
This week has brought a lot of shiny new tools from Google, but, unfortunately, I haven’t had a chance to explore them due to a dislocated shoulder. While recovering, I’ve been reflecting on how to stay focused and avoid getting distracted by the allure of AI novelties. The key for me has always been efficiency, cost-saving, and, most importantly, better output for clients.
Over the years, we’ve developed several tools, from Chrome plugins to custom GPTs. Our most popular creation is the Buyer Persona Generator, available to anyone with a free OpenAI account. This tool has now evolved into something much more powerful.
Introducing the Buyer Persona Report
Our team has taken the Buyer Persona Generator to the next level. We’ve created a 10-page report that includes detailed analysis, screenshots, and actionable insights. This report was generated for one of our product pages at StewArt Media. These reports are essentially lead generators and don’t take long to produce, though they do cost us money.
The insights I’ve gained from these reports are invaluable. For example, it has helped identify areas where our product pages can improve. The Buyer Persona Generator analyses the ideal audience for a given product page, helping us tailor ads and content more effectively. However, it’s also revealed some areas where adjustments are needed to better align with our target audience.
Leveraging AI for Competitive Edge
Another valuable feature of the report is the SWOT analysis—Strengths, Weaknesses, Opportunities, and Threats—based on the Buyer Persona and the product page. The opportunities section, in particular, has sparked great content ideas. For instance, it’s identified potential gaps in our messaging and areas to explore further.
This level of analysis is already proving beneficial for some of our clients. If you’re interested in being part of a case study to see how this tool might work for you, let me know. I’d be happy to share access to a single-page analysis.
Enjoy the Holidays and Thank You
As you navigate the bright and shiny distractions of AI, remember to focus on how these tools can enhance your current skill set. I want to take a moment to thank you all for your support this year. Our October webinar was a huge success, and we’re planning more in the new year.
Make sure to like, share, and subscribe. Visit stewartmedia.com.au and sign up for our newsletter to stay updated. Have a safe and happy Christmas and New Year. Enjoy the holidays with your family, and we’ll be back bigger than ever in the New Year with more updates for you.
If you’d like a personalised copy of this report—branded with your logo—email me at [email protected]. We’re particularly looking for feedback from retailers right now, so reach out soon. First come, first served.
Thanks again and see you in the new year!
And don’t forget! We’re excited to remind you of our two groundbreaking reports that will catapult your business into the AI-driven future: The SAMScrum Report—a comprehensive analysis that will provide actionable insights to optimise your website for the AI era, and the Brand Intelligence Report – that reveals brand sentiment, competitive positioning, and product associations in the AI realm.
The SAMScrum Report: Your Website’s Secret Weapon
- Analyses your entire online presence: SEO, Google Ads, UX/UI
- Identifies revenue-killing issues in your digital strategy
- Implements changes that have DOUBLED revenue for our clients in months
The Brand Intelligence Report: Your AI Visibility Booster
- Examines your brand through the lens of leading AI models (Claude, ChatGPT, Google Gemini)
- Reveals brand sentiment, competitive positioning, and product associations in the AI realm
- Uncovers hidden opportunities to dominate your market in the age of AI
These aren’t just reports. They’re your battle plan for the AI revolution. (And you get a FREE Brand Intelligence Report with every SAMScrum purchase!)
Check out the reports here https://research.stewartmedia.com.au/
Jim’s been here for a while, you know who he is.
