Top 4 SEO Changes From Google You Need To Watch
As if the last few weeks haven’t been tumultuous enough for businesses SEO with Google changes, there is more on the way. Matt Cutts released a video (below) today announcing what to expect in the next few months from Google. It’s going to upset a lot of people but there are some wins if you think you have been hit unfairly by Panda updates. Here’s what you need to know.
1. Penguin 2.0 is coming.
I’ve been saying this since late April and we thought the changes we saw recently were related to a new Penguin. We’re still not sure. What we are sure of now is that is imminent. Matt has said it is going to be more comprehensive than Penguin 1.0 and that had a massive effect on rankings, so hold onto your collective hats.
2. Panda Gets Fixed
Matt has admitted (kind of) that the Panda update went to far. They will be adjusting it to un-punish sites that were caught up unfairly in this update. Too bad if your revenue went through the floor in the last six months because of Panda and you thought you were doing all the right things.
3. Authorship
He also said they will be rewarding content that has “authority” . Authorship is my guess. If your site has some of the most reputable authors on your site your content is now going to rank higher. This could be the much talked about AuthorRankupdate.
4. Spammy Backlinks
Generally if you are doing spammy backlinking on sites it’s going to be bad for you. This will hit a lot of affiliate sites that engage in this practice as well as sites that have backlinks from poor content that may have previously helped their ranking.
Here’s Matt’s video.
Jim’s been here for a while, you know who he is.
