Social Media Administrators Roles
David Meerman Scott picked up on my Social Media Administrator post and I really loved his expansion on the idea and what he would see the job description including. David’s highlighting of the need for Social Media Guidelines is of course imperative. I think the Social Media Admin might be the guidelines cop to some extent.
As we need someone to fill this role internally I have been mind mapping what I think the duties would include. I’m not as articulate as David. I need visual aids.
I may have got a little carried away here 🙂 For us though all of the above would be hats the SMA would wear at some point.
haven’t listed any content creation duties as I see the role more as content management than creation. The main KPI I would use for this role would be opportunity generation. As an SEO company, we constantly monitor the cost per lead for our clients and ourselves. All of us want to put our $ where we will get the best return. For this role, I believe the leads & the business opportunities that get generated from our social media outlets will be a reflection on the health of our social media presence. This wouldn’t simply be measuring revenue generated from the outlets. It would also take into account metrics such as audience growth, authority etc. The business opportunity KPI is to give the role a focus.
Jim’s been here for a while, you know who he is.
