Small SEO Changes, Big Impacts
I’m moving home this week, so this week’s video and blog are a tad shorter than usual.
Last week we began a series of SEO case studies. Every Friday ( not this one though because it’s a public holiday) we’ll be publishing a story from one of the team of an SEO challenge they have met and what we did to overcome it. Last week’s was from Vandi who too you through the importance of setting up authorship correctly. Today I have a closer look at authorship and continue with Vandi’s case study by examining the two ways you can setup authorship. We’ve discovered recently that Google’s 1st option (which ironically was the second they released) does not work as well as their second option ( the original way of doing it!). I originally discussed why I thought the Authorank would become the new page rank back in 2011. We are now seeing clear impact on ranking when you mess it up.
Jim’s been here for a while, you know who he is.
