Your customer is already in the shop
The original article questioned the large rotating banners retailers put at the top of their homepages. A shop window tries to bring people inside. A homepage visitor is already there. Help them find what they came for.
If a promotion pushes the product range or navigation out of view, ask whether it is helping that visitor. A message about one product may be irrelevant to someone looking for another.
Be clear about what you are testing
Here, a slider means a rotating banner or carousel, not a panel that slides in from the side of the screen. They are different features with different effects on the journey.
Check the page on a phone. Can you understand the offer before it changes? Can you reach the products without waiting? Inspect the images and loading behaviour rather than assuming that every carousel has the same performance cost.
Compare outcomes, not preferences
Consider a simpler fixed message or a clearer route into the product categories. Decide what improvement you expect before changing the page, then compare the buying journey and completed purchases with enough evidence to make a useful judgement.
This article has been updated to focus on testing carousel effects in the customer journey rather than assuming a universal conversion or ranking outcome.
Make the decision from your customers’ experience and the evidence on your store, not from whether the team likes rotating banners.
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