Site “Maintenance” can hurt rankings.
One of the examples David Meerman Scott uses for the New rules of marketing & PR, is that of Dr. Helaine Smith a cosmetic dentist based in Boston. She created an ebook called “Healthy Mouth, Healthy Sex!”, which got downloaded thousands of times and generated lots of backlinks, media appearances and subsequently a lot of new customers. It inadvertently also helped her get ranked for “Cosmetic dentist Boston”. This week I have a look at how easy it is to lose these sorts of rankings through simple “maintenance” issues but also how they can be restored just as quickly.
We got Google slapped for our places listing.. again for one little word! Also find out who’s been found for myfind.com.
Jim’s been here for a while, you know who he is.
