SEO Tools Part 2

UPDATE: Video transcript available for ‘SEO Tools Part 2’.

This is a follow up post from SEO Tools Part 1 . Today’s tool is actually a tool within a tool. Google Search Console / Search Analytics is something I don’t hear get talked about a lot but it’s invaluable for discovering new keyword opportunities.

As part of our new Bloggers SEO System I have been watching a couple of bloggers sites for new key phrases popping up. One new blogpost written 3 weeks ago is responsible for the site appearing in 2663 new searches.  That is the power of this tool that you do not get to see anywhere else. I suspect it is only a matter of time before Google takes this away as they did in Google Analytics.

How I use Search Analytics As An SEO Tool

1. Use the query filter

If you just use a single word as I have done above you’ll get a much wider spread of keyphrase variations. In the filter shown above there were 106 searches done that included the word sausage in the last 28 days.

2. Sort by search impression volume

This will quickly show you the most popular phrases around your keyword selection. In the case of our blogger, Niki, the surprise was she was appearing for the phrase “Curried Sausages” . This was the second most, sausage related, search after a branded keyphrase search.

3. Compare Time Frames

You can use this filter to get an idea if there has been movement in the position or volume of searches over a given period.

Then if you sort by position you can see a list of phrases that you were not ranking for last month but you are today. This could mean absolutely no searches were done last month for the phrase or you didn’t appear for them if there were, or both.

4. Identify Opportunities

It was pretty obvious for me when I sorted by volume and looked for the largest volume with significant movement over the last 28 days.

No specific SEO work was done on the above phrases. Because the SEO site wide, is now pretty good (still more work to be done) any blog post that gets published will have a good opportunity to rank. If we wanted to be no.1 for the above phrases you’d either have to publish a series of articles on the subject or write one amazing article that is the definitive guide to curried sausages and of course optimise it properly.

Do you use search analytics? Love to know if you have any techniques.

Don’t forget we have a Magento Webinar on tomorrow for ecommerce businesses.