I’m not sure why Google rolls out “massive” changes this time of year but they’re about to do it again. Google Penguin, the part of the algorithm that penalises link spammers, is about to go realtime. Up until now Google has manually applied a Penguin update at various intervals. This will be great for some that have been waiting for this update but probably crush a lot of other businesses at Christmas time.
Make sure you get rid of any spammy backlinks and those that you cannot remove or get removed submit a disavow file for.
Thankfully because Penguin is going realtime you should no longer have to wait months for your rankings to return after you have cleaned up your backlink profile. Here are the steps. So yes you can recover from a Penguin update, here’s how.
# example.com removed most links, but missed these http://spam.example.com/stuff/comments.html http://spam.example.com/stuff/paid-links.html # Contacted owner of shadyseo.com on 7/1/2012 to # ask for link removal but got no response domain:shadyseo.com
You can read more about that on Google’s official help page.
UPDATE: According to Barry Schwartz at Search Engine Land the update will now be in the new year despite what they have said publicly previously. At least Christmas retail will not be affected.