Online Crisis Management
by Jim December 4, 2008
Online crisis management has become incredibly important for not only corporate brands but personal ones as well.
Whilst most PR Agencies have been focused on traditional media they seem to have, for the most part forgotten what people are seeing in Google and the other search engines when people query their clients brand or names of key personnel.
We have consulted on a few online crisis management exercises for clients in the past. Most notably the Mars and Snickers crisis from a few years ago. Mostly these days our efforts are involved with Search Engine Results Pages. Traditional PR agencies ignore this new frontier at their own peril.
Jim’s been here for a while, you know who he is.
