I met David at an event in Wellington New Zealand where I was also invited to speak. I was blown away by his presentation and his books. He is the author of 7 business marketing books which you should read if you are in business. He became a client of ours I think in 2009 and I have been fortunate enough to see him speak publicly several times now. David describes himself as a marketing speaker. It was interesting doing keyword research on that job as I would describe David as a business educator in a rapidly evolving digital world… no one types that into Google though : )
After we had got all the on page elements optimised on his site he was still only ranking around 20 or so for “marketing speaker”. We then discovered that his site was not returning a correct 404 or a “soft 404” as Google now calls them. We fixed that and boom, no.1 the following day. Need a Marketing Speaker for your next event?
Jim’s been here for a while, you know who he is.