Koalas & Online Marketing
Last week I traveled to one of the most beautiful spots in Victoria.., The Great Ocean Road & specifically Wye River. I was there to discuss SEO & online marketing generally with a group of local tourism industry folk. They didn’t realise they had a fantastic opportunity to promote their region. I suggested they setup Youtube channels. "Would people be interested?"I nearly fell over backwards. "Look out the window!" I exclaimed, "of course they’d be interested!"
Sometimes we forget that what we have is unique. Just because it is simple or ordinary to us doesn’t mean it wouldn’t be extraordinary to others. If you are in a glorious part of the world FILM IT! Upload it and tell the world. It gives you authority over that topic. I nearly didn’t start doing a show about SEO because all the info was freely available online! duh!
Just because you may not find it that important, doesn’t mean there are not plenty of people out there who will. By being the one who does video you are assumed to be the expert in your field. Make sure you SEO your videos though so people will find them. Publish or perish.
Today I review a site from a Wye River tourism operator and walk through how he can rank better in Google. Also a quick review of my experience yesterday at the Marketing Now conference.
Jim’s been here for a while, you know who he is.
