Google Search Query Analysis Podcast

by Jim September 17, 2024

Welcome back Rankers. This week we take a deep dive into the Harris-Trump debate, analysing audience reactions through the lens of Google Trends. By examining real-time search spikes and breaking down what moments prompted the most curiosity, we uncover fascinating insights about how both candidates resonated with viewers. Readers can expect to discover how search data reveals public sentiment, key debate moments, and how different regions and demographics engaged with the debate. We also explore the broader implications of using Google Trends for political analysis in today’s digital age.

What I Learned

How Google Trends captures audience reactions to key debate moments.
The significance of regional search interest and what it tells us about voter engagement.
A breakdown of the types of searches each candidate generated, from fact-checking to policy exploration.
The role of real-time search data in shaping political campaign strategies.
How AI can judge brand penetration.

Transcript

Hey, welcome back Rankers. How are you going? Many of you will know that I love Google Trends, and I’ve used it to predict certain political outcomes that no one else predicted. I’ve been working on a tool to help me do that programmatically, essentially using AI. I’ve used a few different processes to build this tool, and this podcast is a result of gathering that data. I didn’t actually watch this particular debate. As many of you know, I hate politics, but analysing the data gave me some insights that, frankly, I didn’t want to know but now do. It was an interesting listen for me, and I hope you find it interesting as well. I’d love to hear your feedback on it. Look, it might not get much reach because it does talk about politics, and Google might flag it. So, if you can, please share, like, and subscribe if you haven’t already. I’d be really interested in your thoughts. I might change the voices for the next podcast, but for now, this tool is what we’re using to measure brand penetration, to see how advertising penetrates search results. Previously, I had to do all this manually, but now it’s automated, and this podcast is a new step forward. Let me know what you think. Thanks very much.

*Auto-generated podcast by Google Notebook using Google Trends data

Analysing Google Trends During the Harris-Trump Debate

Now, let’s dive into the task at hand: analysing Google Trends from the Harris-Trump debate. We’re looking at key moments that grabbed America’s attention while the debate was happening live. It’s not just about who delivered the best zingers—it’s about those moments that made people stop, think, and head straight to Google. This analysis focuses on a four-hour window during the live debate on September 10th.

Understanding Google Trends Data

Before we go any further, let’s remind ourselves how to read Google Trends data. It’s not about overall popularity—it’s all about the spikes, those moments where interest suddenly shoots up. Imagine you’re in a quiet library, and suddenly, everyone rushes to the same bookshelf. That’s a Google Trends spike. So, picture this: the debate is on, tensions are high, and one name keeps popping up in the search bar—Trump. His name consistently held a higher baseline of search interest. But before jumping to conclusions, remember that this doesn’t necessarily mean more support—it could just be name recognition. Trump has been a polarizing figure for a while now, and his supporters are likely more vocal online, often searching his name multiple times during the debate to see what’s being said. On the other hand, Kamala Harris’ data shows lower baseline search interest, but when her interest spikes, it often surpasses Trump’s.

Key Debate Moments: Harris vs. Trump

There’s one moment that stands out: at 10:16 PM, Harris hit a perfect 100 on the Google Trends scale when she directly challenged Trump on a potential national abortion ban if he were re-elected. She also brought up “Project 2025,” a conservative plan, during a heated part of the debate. The audience was clearly on the edge of their seats, and that’s when people rushed to their phones for more information. Did her challenge resonate with viewers? Maybe. What’s certain is that her campaign team was probably glued to those Google Trends charts.

Regional and Search Pattern Breakdown

Both Harris and Trump generated massive search interest in the northeastern United States, which tends to have high voter turnout and a large concentration of educated, urban voters. Harris likely played to a strong Democratic base there. But what’s interesting is that while Harris saw spikes, Trump’s search volume was more evenly spread across the country. The search data also reveals intriguing differences in how each candidate was perceived. For Harris, searches focused on filling in the gaps about her background—her foreign policy experience, stance on gun ownership, and even whether she had met Putin. Trump, however, generated a much wider range of searches, including fact-checking, past controversies, and policy questions.

Audience Reactions and Sentiment

While Google Trends doesn’t directly measure sentiment, the types of searches people conducted can give us clues about what they were thinking or feeling. For Harris, the spikes in searches suggest people were open to learning more about her, especially when she challenged Trump directly. For Trump, the searches were more diverse and often reflected his controversial past. It’s clear that while some people were looking to learn more about Harris, others were engaging with Trump’s more established brand in different ways—often fact-checking or looking into past actions.

The Power of Google Trends

In the end, what we’re seeing is a reflection of two very different campaigns. Harris had a lot of getting-to-know-you searches, while Trump had a whirlwind of everything from policy to controversy. This data gives us fascinating clues about what people were thinking and feeling during the debate. Google Trends gives us a window into the collective mind of the country. It’s a powerful tool for campaigns and anyone looking to understand public opinion in real time. So, there you have it. We explored the Harris-Trump debate not through pundits or spin doctors but through your own searches. It’s been a fascinating journey, and for those of you who want to dive deeper, check out the links to our sources in the show notes. Until next time, keep those search engines running and those critical thinking caps on.