SEO Blog
Yesterday in Keyword Research Secrets I spoke about selecting your keywords using Google Insights for search. The “how to present” phrase had inconsistent results when I looked at related phrases. The table above shows related searches. None of those phrases have anything to with do with the audience we are trying to target. When we […]
This week’s vlog went for 20 minutes because there was a lot to cover. I decided to cover in detail the way I research keywords. This was prompted by a question from a viewer. Crowd source seed phrases Often we’re too close to our own business and what we think people would search formight be […]
In this week’s show I take you through some keyword & competitive analysis prompted by someone I met on a plane this week. Knowing how competitive a key phrase is to rank for can help you set real goals and manage your own expectations and save you some frustration. Here’s what I look at. Know […]
The Australian Paywall @Mumbrella Conference The Australian Newspaper announced they would be launching a paywall for some oftheir content in October. Their arguments for doing so are somewhat warped if I understand them correctly. I’m not saying the pay to view version of their content won’t be profitable but it will no longer be news. […]
Yesterday Jake Luddington posted an article on Lockergnome.com claiming that “Email Reputation Causes Penalties In Google Search Results” . Whilst the article makes some excellent points on email list management, it’s off the mark on it’s basic premise. Top 3 reasons why your newsletter does not affect your ranking 1.Gmail is not a good measure […]
First of all an apology if you are one of the people I have been responsible for keeping awake at night. Apparently when I do site reviews and say “..but that’s the least of your problems!” I’m causing some to ponder about the potentially disastrous issues that may lurk deep beneath their code… but they’re […]
The differences between SEO & social media marketing I often get asked where businesses should start with their online marketing. There’s so much noise around Facebook, Twitter, LinkedIn, YouTube etc that it can be very confusing how or where to spend your marketing dollar. In today’s show I look at the fundamental differences between Search […]
Key phrases are interesting. Anyone in the industry would assume that the title “Google Page Ranking” has something to do with Google Page Rank. That’s not why I chose it for the title of this article though. I went to Google Insights for search and I was looking for a phrase that related to Google […]
Westpac just rang me regarding my Westpac censorship post . Nick Buchan media relations manager for Westpac, has assured me that they are not censoring Facebook and have no idea why these shares have been blocked on Facebook. I told Nick he could comment himself on the blog but obviously he had a lot of […]
Given the monumental outage of Westpac EFT systems today people are bound to talk about it. Some people are very angry.. well most of them are from my reading actually. A merchant who relies on this system, might be inclined to rant and bemoan the lack of a transaction facility for their business. Not Scott […]
