In todays show we’ll take a look at how we have increased Stew Art Media’s referral traffic and search traffic by using techniques to become the “second paragraph” in a breaking news story as outlined by David Meerman Scott in his latest book Newsjacking. More Google Changes Recent changes to the Google algorithm, such as […]
Google+ Brand Pages After months of promises, Google finally delivered on brand pages for Google+ last week, unveiling a slick brand experience with deep search ties ready for competition with Facebook’s ubiquitous Pages product. Rather than match up feature for feature against Facebook however, Google have instead launched a far more streamlined and focused experience […]
Remember Gasp, the “fashion forward” clothing store filled with “retail superstars” that found out the power of social media the hard way when their outrageous response to a customer complaint leaked online? You might remember we posted a quite a bit about Gasp as the story broke, resulting in our posts ranking high for a […]
We’ve had a lot of enquiries since Jim’s Google+ brand pages video yesterday asking about how to set up your own Google+ brand page. While most would prefer for us to set it up for them right the first time, we thought we’d put a quick guide together to help those who prefer a little […]
Google ‘Fresh Content’ Algorithm change Google made some massive changes to its search algorithm last week, aiming to bring more timely and relevant content to the top of results pages. Set to impact a huge 35% of searches, Google says the update “better determines when to give you more up-to-date relevant results”, allowing you to […]
Another week, another set of new Google+ features. This week Google let their Google Apps accounts in on the fun, meaning those with business Google App accounts can now use the same account for Google+. The search giant was criticised during Google+’s beta and again when it went public for not integrating paying Google Apps […]
In today’s vlog I do two site reviews. Both of them seem to be suffering from ignorance of the Googlebot in the design & build. I don’t use the word “ignorance” in a rude way, I use it in a literal sense. The Googlebot has been ignored. Over years I have spoken with several clients […]
On Tuesday Google announced on their blog changes to their search product designed to improve security and privacy of searches. Any time a user is logged into a Google account, searches performed will be SSL encrypted, which while protecting search privacy, also means that webmasters will no longer have access to a sizable portion of […]
If I didn’t know better I’d say that data from Google Analytics affects your rankings but I do know better because Matt Cutts told me so. They don’t. There is a bit of suspicion and controversy around this subject. The ramifications of Google intentionally using that data in their algorithm could have many unintended consequences, […]
Early in the week, Google was ordered by a Brisbane court to hand over Adsense user data on jamiemcintyreexposed.com as a defamation case against the anonymous website heats up. With all other leads exhausted, Jamie McIntyre’s lawyers went after Google’s user data after it was found that Google had delivered ads via Adsense on the […]