SEO Blog

While it doesn’t get any better than poking fun at companies using spammy backlinks to boost their rankings, there’s something even more gratifying about catching them in the act buying followers or likes for their social media profiles. But social fakery can be a lot harder to spot than spammy backlinks, so this week we’ll […]

9 AM on Monday I got a call from smartcompany for a story on Google’s DMCA ranking change. In case you haven’t heard, Google announced over the weekend that it would now consider the amount of “valid copyright removal notices” it receives for a site. The Digital Millennium Copyright Act (DMCA) is a nasty piece […]

Ah the 2012 London Olympics. You’ve given us everything. Flying knee KO‘s in a female soccer match, professional photographers confused by the concept of a lenscap, sympathetic head-first athletics falls, excellent faceplants from gymnasts and an insanely painful-looking dive that we couldn’t help but laugh at. Oh and those actual sporting events none of us […]

So what’s going on with Facebook and these crazy click fraud numbers? Music digital sales platform company Limited Run posted to their Facebook page some interesting findings that call into question the legitimacy of Facebook’s advertising products. From their original post: “A couple months ago, when we were preparing to launch the new Limited Run, […]

The confusion about Google’s latest round of unnatural link warnings is getting more bizarre by the minute. After sending out the warnings and getting hit with a wave of criticism concerning how vague and confusing the warning were, Google’s head of Webspam Matt Cutts took to Danny Sullivan’s excellent story on the confusion and left […]

Over the weekend we received an alert from Google that no webmaster wants to see: Google’s bots found hundreds of 404 errors that had sprung up overnight! Luckily our Google Webmaster Tools account alerted us to the issue, which was caused by a faulty plugin, allowing us to act quickly on a fix before too […]

We only found out when we decided to check out their site, but apparently Buzz Insurance has shut down! We thought that was a bit strange considering how aggressively they were with their online marketing strategies so in today’s video we took a deeper look into their SEO strategy and found more issues than a […]

Opposition frontbencher Sophie Mirabella has come under fire for sitting idly as GetUp director Simon Sheikh fainted and faceplanted during a segment on the ABC’s Q&A program earlier this week. Seemingly recoiling at the sight of the unresponsive Sheikh, Mirabella’s reaction drew the ire of Q&A’s very vocal Twitter community. Mirabella on Q&A Check it […]

After announcing print plant closures, job cuts, format changes and a new misguided digital strategy Fairfax went on to close the week with controversy surrounding editorial independence as shareholder and mining magnate Gina Rinehart pushed for more control of the company’s newspaper mastheads. As if the stinging criticism from the public, it’s media competitors and […]

1. They Offer No Interaction With Their Readership Take a look at any story published today on The Age’s website today and scroll down to the comments section. Despite many articles reaching hundreds of comments daily, The Age is nowhere to be seen interacting with it’s readers. While the absence of comments from The Age […]