SEO Blog

Remember those Google ‘over-optimisation’ penalties we warned you about last month? They’ve begun rolling out in the last 24 hours, causing huge rankings shifts for a wide range of SERPs. These aren’t just rankings moving a few spots. This is deindexation of entire sites that once ruled the top of Google. This is sites that […]

Not sure how to fix your tech problem? Blame Google! The search giant is fast becoming the scapegoat of choice for tech-tards everywhere, most recently for the Herald Sun, who on Sunday night revealed Hamish Blake had won the Gold Logie before it had actually happened. I know what you’re thinking and no, Murdoch’s empire […]

In January of last year I wrote a blog post and shot a video about Sensis becoming an authorised Google AdWords reseller. The jist of the video was that Sensis was raising the white flag on its big yellow book and moving online while still charging by the bucketload for its print ads. We got […]

After last week’s show we had a lot of viewers all asking us the same question: How do I know if my links are harming my rankings? Here’s 5 warning signs that your links are hurting your rankings: You frequently buy services from responded to an email that begin with “Hello Business Owner” You get […]

Remember when we told you on last week’s show that Google were going to begin penalising for ‘over-optimisation’? The slaughter has already begun. Since the start of the year, blog networks, article networks and other shady link exchanging services began dropping entirely out of Google. Even though all of those links you paid for over […]

Last week during an interview at SXSW, Google’s head of search spam Matt Cutts revealed that the search giant is set to unleash algorithm changes aimed at crippling websites in search results that “over optimise”. Uh oh. If your business is involved in spammy techniques that Google deems as over-optimisation, prepare for a slap down […]

How they can affect your SEO There was an excellent article by Seth Godin about last week’s viral events, two of which were videos. Today I take a look at the DollarShaveClub.com video. If you haven’t seen it I’ve embedded it below. It’s bloody funny and if you’re a bloke you’ll want to buy. SImple […]

Google made another 40 changes! I know what you’re thinking: “Again!?”. Fortunately the changes aren’t anything major and a few actually help our understanding of Google’s quest to provide context to search queries! Let’s take a look at the example I use in the video: The image search phrase ‘blue tits’ with no filtering provides […]

I was on the way home from central Victoria late last year for a family member’s whenwe took a detour off the main highway and decided to checkout the old gold mining town of Maldon. We had a late breakfast there and had a wander though the historic town. I hadn’t seen it since I […]

I’m hosting a webinar tomorrow on Video Marketing. Video has always been a compelling way to market products & services.. it’s what powers the TV industry right? Using online video for marketing is very different though. Sure you’re still conveying a message but the way you convey it, what you convey and how people find […]