SEO Blog

For a lot of us now “not provided” is the dominant referring keyword in our Google analytics organic keyword stats. This is because Google is not delivering the keyword that was typed into Google that delivered you the hit if the user was logged into Google at the time. This includes if they were logged […]

Google launched a a presentation last week on how search works. The most fascinating part was how Google fights spam, not because of the techniques but because they give you samples of pages they are rejecting in almost real time. Watch the video for the details. We regularly speak to customers whose sites have dropped […]

Interflora found out last week that paid backlinks help get your ranked and then condemn you to search oblivion when Google detects what you’re doing. Interflora in the UK bought a series of advertorials across a bunch of news outlets to help get ranked in the lead up to Valentines day. The best analysis I’ve […]

We’re planning a new site for one of our services and I had to go trough the planning exercise of what I wanted it to rank for and how our team would achieve those rankings. Here’s our 3 must dos 1. Build in WordPress As Matt Cutts has said in the past WordPress does SEO […]

This week we’re back to doing site reviews. Over the years we’ve done thousands of these and today I wanted to share the steps with you. In order to get to Melbourne, you need to know where you are now right? You can’t just hop in the car and say “take me to Melbourne”, well […]

I had the honour last night of meeting and listening to, Sir Tim Berners Lee. What a great Knight! One of the things he is passionate about is the Semantic Web. Google loves it too that’s why they publish rich snippets in the SERPs now. Special thanks to @joshrowe and @piawaugh We implement structured data […]

Think of SEO as finely tuned machine. Once it’s working well, “if aint broke, don’t fix it”. Over the weekend I got an email from a Melbourne client about one of their sites that was disappearing fast from Google. It wasn’t a site we were looking after but I had advised them on the SEO […]

This post is not a whinge or kicking of Telstra. I understood what I was getting into when I signed up with them. Personally though I find this story hysterical in a Kafkaesque kind of way. As I sit here at my desk with my phone headset on for the last hour, waiting patiently for […]

You know how I bang on incessantly about how important it is to have your Authorship setup? Well for some reason over the last week there has been a bunch of stories about “AuthorRank” and what a game changer it will be. Back 2011 I was saying how I thought authorship signals would eventually be […]

Google Adwords can be a confusing beast to tame. To those that have never used Google’s self-serve ad system before, getting started with a basic campaign build that works requires hours of learning, trial & error to get right. Perhaps the most important thing to understand about Google’s advertising products is that although they live […]