SEO Blog
For SEO there’s been some question around the value of backlinks from social sources such as Twitter & G+. Are they worth it? Should I spam the bejesus out of the networks with my backlinks. In case you’re wondering, the answer to the latter question is no. In today’s video I revisit some data from […]
It’s that time again kids when we get to review someone’s site for SEO. If you want your site reviewed just follow me on twitter @jimboot In this week’s video I take a look at a site that has just been inherited by a viewer. If you ever inherit a site you really should triage […]
So I would have thought the brand Interflora would have learned from it’s Google slap just over a year ago. Although that was the UK version of Interflora. It seems either that Interflora Australia is now engaging in backlink spam or someone is certainly trying to make it look like they are. SEO Spam Clues […]
SEO is the foundation of your digital marketing efforts but the fuel that feeds both your SEO and social marketing is content. Breaking News SEOs! Guess what? The search engines love content. Who knew? Google loves it so much it wants to marry it. Of course most SEOs who know this believe that churning out […]
Last week you may have read my article on digital marketing. A lot of business people I speak to are confused as to where they should be spending there cash online to promote their business. As much as I love SEO and it’s power it’s only part of an overall digital marketing strategy. Today I’d […]
Apologies to WH Auden. Sensis announced yet another 800 jobs gone in Australia as they continue their evolution into digital marketing. Ummm It’s 2014. Don’t you think you’ve left it a little late Sensis? In case you don’t know Sensis is the company that was responsible for the paper directories. In my digital marketing post […]
Last Friday when I got into the office, Vandi one of our account managers first comment to me before she said good morning was, “They’ve dropped”. We had a scheduled meeting later that morning with an important client whose organic traffic we had increased by over 100% in just a few months. The timing could […]
This is a long post.. sorry. What is Digital Marketing? Sounds like a simple concept right? This is not a post about search vs social or any such bunk. It’s about understanding the whole digital marketing spectrum and where it’s heading. I’ve been labelled as a “know it all”, “Eddie the expert”, “Arrogant git” (and that […]
A lot of our clients have been getting this email recently and we got our own last week. Ignore it at your peril. Google places is going through a merge. It’s been happening since September 2013 and it seems to be finally hitting Australian shores. Originally this was described as an upgraded dashboard for your […]
There was another article this week by @bengrubb in the Sydney Morning Herald on complaints about SEO Companies . It’s an all too familiar story unfortunately. We deal with it every day. Clients who have tried several different companies or tried the DIY SEO method only to come to a point where Google penalises them […]
