SEO Blog
Last Friday when I got into the office, Vandi one of our account managers first comment to me before she said good morning was, “They’ve dropped”. We had a scheduled meeting later that morning with an important client whose organic traffic we had increased by over 100% in just a few months. The timing could […]
This is a long post.. sorry. What is Digital Marketing? Sounds like a simple concept right? This is not a post about search vs social or any such bunk. It’s about understanding the whole digital marketing spectrum and where it’s heading. I’ve been labelled as a “know it all”, “Eddie the expert”, “Arrogant git” (and that […]
A lot of our clients have been getting this email recently and we got our own last week. Ignore it at your peril. Google places is going through a merge. It’s been happening since September 2013 and it seems to be finally hitting Australian shores. Originally this was described as an upgraded dashboard for your […]
There was another article this week by @bengrubb in the Sydney Morning Herald on complaints about SEO Companies . It’s an all too familiar story unfortunately. We deal with it every day. Clients who have tried several different companies or tried the DIY SEO method only to come to a point where Google penalises them […]
I was contacted out of the blue last Saturday by an old mate that I met 10 years ago in an Internet Marketing forum called Ewealth. It’s where I learned a lot about SEO and some of the darker Internet techniques. I learned about adwords and also made some good coin doing affiliate marketing from […]
In this week’s video I take a look at Matt Cutts post about the decay and fall of guest blogging. Read the post (after you’ve read this one of course!) and you will see he is not saying all guest blogging is bad. Just the stuff that is blatantly looking for backlinks. So how do […]
This is my 9th year of creating SEO Videos in Melbourne. Back in 2005 having great SEO on your site and getting backlinks from a bunch of directories was enough. What changed in about 2007 – 2009 was that the backlinks had to have some quality about them. Sure you could get thousands of crappy […]
You saw the big yellow geek wet dream right? The life size lego car that is powered by air? It was launched in Melbourne on the 18th of December last year and I uploaded a video on the 20th outlining my limited involvement in the project. Since then the video has been seen by 3.8 […]
If you haven’t seen this video yet you should… it’s what this blog post is about. On March 5 2012, @sammartino said to me “Give me $500, you’ll never get it back, I might give you a backlink but that’s it. This thing is going to be awesome.” I remember the night he asked because […]
If you’ve been following this blog for a little while you know I babble on about the importance of site speed. Nearly four years ago Google made page load times a part of their algorithm. They had been hinting for about a year that they would make the change. The logic for adding speed as a […]
